#United States #New York City #Trends #Toy Association #Toy Fair

Dive into the Future of Play: Toy Trends 2026

As Valentine's Day approaches, excitement is building for the Toy Trends Briefing hosted by The Toy Association, an anticipated event that explores the upcoming toy trends that are set to shape the industry throughout 2026. This exclusive seminar will provide an insider's perspective on what to expect in toys and play, ensuring that both industry professionals and consumers ignite their passion for play this Valentine’s season.

Event Details

Scheduled to take place on February 14, 2026, from 1 p.m. to 2 p.m., at the General Session Theater in the Javits Center, New York City, attendees will have access to critical insights that could drive sales in the toy sector during the significant holiday shopping period.

Experts from the Toy Association will share extensive data and insights drawn from a national survey of U.S. parents, identifying the largest trends influencing the toy market. This session promises attendees not just theoretical knowledge but practical examples from the show floor that directly relate to the identified trends. Furthermore, guests will have the opportunity to engage with the staff to plan their visits to various exhibitors, ensuring a comprehensive exploration of the products showcased at the fair.

Understanding the Trends

The Toy Association's dedicated team of trend experts collaborates year-round with numerous global toy companies, meticulously analyzing market movements and consumer preferences to predict which products and themes will capture the consumer's attention. Throughout the session, product examples that align with the emerging trends will be displayed, allowing attendees to visualize and understand how these trends manifest in actual toy designs.

The event caters to all Toy Fair attendees, although prior registration is mandatory for access, ensuring an orderly experience for everyone. Participants must also verify their media credentials to access the information-rich session.

Broader Impacts of the Toy Industry

The Toy Association plays a pivotal role in promoting the growth and safety of the toy industry, which boasts a remarkable economic impact of over $155 billion in the U.S. alone. The association not only advocates for safe play but also emphasizes the developmental benefits that toys bring to children. Since its inception in 1916, the Toy Association has been instrumental in establishing standards for toy safety, thereby safeguarding future generations while fostering a culture of imaginative play.

Engaging activities such as this seminar at Toy Fair highlight the organization's commitment to demonstrating how toys inspire creativity, learning, and social connections among children. As the largest toy industry event in the Western Hemisphere, attendees can expect a plethora of unique and innovative toys that cater to diverse audiences, each reflecting the industry’s evolution and the trending preferences of consumers.

Register Today

Don’t miss the chance to stay at the forefront of toy trends for the upcoming season! Registration for the Toy Trends Briefing is now open, with the Toy Fair taking place from February 14 to February 17. For those passionate about the toy industry, this invaluable session offers the insights needed to navigate the evolving landscape effectively.

For additional information or media inquiries, please reach out to Christie Ziv from the Toy Fair PR Team or Kristin Morency Goldman from the Toy Association. With new trends to explore and exciting products to discover, the Toy Fair is the definitive destination for professionals eager to harness the power of play in 2026.

Whether you're an industry veteran or a newcomer, this event promises to deliver transformative insights on the trajectory of toys and children's entertainment, setting the stage for a vibrant future in the play industry.