#United States #Thomasville #Flowers Foods #David Roach #DSD Operations

Strengthening Operations at Flowers Foods

Flowers Foods, Inc. has embarked on a new journey to bolster its operational efficiency by appointing David Roach as the Chief Direct Store Delivery (DSD) Operations Officer, a position that has been newly established to enhance both accountability and execution across the DSD operations. This strategic step aims at improving the performance metrics that are vital for the company's continued success.

David Roach, a veteran of over three decades with Flowers, is set to harness his extensive experience to bring significant improvements in the company’s operational framework. His previous roles—where he influenced various sectors including cake operations, snacking/specialty, and organics—are expected to be instrumental in further enhancing sales performance and aligning cross-functional efforts within the value chain. Under his leadership, Flowers expects to not only fine-tune its DSD model but also to increase visibility across operations.

Aiming for Stronger Results

Heeth Varnedoe, President and Chief Operating Officer of Flowers Foods, expressed confidence in Roach's abilities, stating that this new position will sharpen the accountability for DSD sales performance and improve overall results. The focus is now on improving execution and ensuring that results align closely with the company's strategic goals. This role holds full profit-and-loss responsibility, emphasizing the importance of operational efficiency and effectiveness in the competitive landscape of packaged bakery foods.

Roach's expertise will be pivotal as Flowers Foods navigates the challenges posed by a dynamic retail environment that requires speed and organizational agility. His comprehensive understanding of the company’s core operations will facilitate the delivery of sustained results that fulfill both corporate objectives and stakeholder expectations.

Enhancements in the Cake Division

Alongside Roach’s appointment, Flowers Foods has also consolidated its cake division under the leadership of Dan Scott, who has been named Senior Vice President of Cake. This restructuring is designed to invigorate the performance of the cake portfolio and drive profitable growth. Scott, who has been with the company since 1999, brings extensive DSD and bakery experience that will be crucial for the company’s new initiatives.

Varnedoe highlighted Scott's leadership qualities and his recent contributions to Flowers' digital transformation as assets that will bolster the company's efforts in the cake segment. Together, Roach and Scott are expected to navigate the complexities of the DSD model effectively, supporting the overall growth strategies outlined for Flowers Foods.

About Flowers Foods

Based in Thomasville, Georgia, Flowers Foods, Inc. is recognized as one of the premier producers of packaged bakery products in the United States. In 2024, the company's net sales reached an impressive $5.1 billion, illustrating its significant foothold in the industry. With brands such as Nature's Own, Dave's Killer Bread, and Tastykake under its umbrella, Flowers operates bakeries nationwide producing an extensive range of bakery items. As they continue to evolve, the company's commitment to operational excellence remains steadfast, with anticipations for ongoing growth driven by leadership changes and structural improvements.

In conclusion, the appointment of David Roach as Chief DSD Operations Officer signifies a critical shift for Flowers Foods, with an aim to enhance accountability, operational efficiency, and ultimately drive profitable growth. The combination of Roach's seasoned experience and Scott's strategic oversight of the cake division positions Flowers Foods for a promising future in the bakery market.