#United States #Chicago #Ulta Beauty #sunless tanning #Luna Bronze

Luna Bronze Makes a Splash in the U.S. Market

Luna Bronze, the esteemed sunless tanning brand from Australia, recently took a significant leap in its U.S. presence by launching at Ulta Beauty. Known for its skin-first approach to tanning, Luna Bronze emphasizes safety and health in self-tanning by offering alternatives that prioritize the wellbeing of users while delivering beautiful, natural results. It was founded by Rhiannon Hall and Maddy Balderson, whose personal experience with skin health has shaped the brand’s philosophy of producing quality self-tanning products that are both effective and safe.

The brand’s recent partnership with Ulta Beauty marks a momentous occasion in its journey. According to Maddy Balderson, this collaboration is particularly meaningful. Inspired by her past struggles with skin cancer, she and her co-founder created Luna Bronze to provide a safer way for individuals to achieve a glowing complexion without the harmful effects of UV exposure. With Ulta Beauty's wide reach and trusted reputation, Luna Bronze aims to introduce its innovative sunless tanning products to a broader audience across the country.

Luna Bronze’s product lineup includes carefully curated selections designed specifically for various skin types and tones. The brand’s flagship items, such as the Self Tanning Milk and the highly sought-after Self Tanning Jelly, are set to hit shelves at Ulta stores nationwide starting February 8, 2026. These formulas are infused with nourishing ingredients to ensure hydration while providing a stunning, sun-kissed glow.

The co-founders expressed excitement about this partnership. Rhiannon Hall remarked, "Ulta Beauty is at the forefront of the beauty industry, and launching with them allows us to spread our message of clean, thoughtful tanning solutions. Our goal has always been to elevate self-tanning," which aligns well with the growing demand for health-conscious beauty products among consumers today. Ulta Beauty has observed a rise in interest in products that combine beauty and self-care, further validating Luna Bronze’s mission in the market.

Luna Bronze stands out not only for its impressive product formulations but also for its distinct branding and aesthetic appeal. The brand champions inclusivity, catering to individuals of all backgrounds and lifestyle choices. With celebrity endorsements featuring beloved personalities like Hilary Duff and Kelsea Ballerini, Luna Bronze has quickly gained a devoted following who appreciate its modern approach to sunless tanning.

In the broader context of the beauty industry, Luna Bronze’s entry into Ulta Beauty signifies a shift towards incorporating safe, skin-loving products that provide confidence to all users. Ulta Beauty's Vice President of Merchandising, Lisa Tamburello, highlighted this trend, noting the increasing importance of self-tanning as a confidence booster and self-care ritual. By offering products that reflect a global perspective and harness proven expertise, Luna Bronze’s Australian roots enhance its appeal to a diverse audience eager for innovative self-tanning options.

This launch not only enriches Ulta Beauty’s offerings but also introduces American consumers to a new standard of sunless tanning that focuses on health, safety, and achievability. As Luna Bronze continues to advocate for safer tanning solutions, it is poised to reshape how consumers approach self-tanning by integrating skin health into their beauty routines.

With its upcoming presence in Ulta stores, Luna Bronze encourages everyone to embrace their glow while prioritizing their skin's health. For those eager to experience the transformations that Luna Bronze can bring, visit your local Ulta Beauty or shop online beginning February 8, 2026. This marks the beginning of a new chapter in sunless tanning, rooted in safety, efficacy, and a spirit of inclusive beauty.