Blokees Unveils Over 90 Exciting New Products at Wonder Festival Shanghai 2026
Blokees Shines at Wonder Festival Shanghai 2026
From October 3 to 4, 2026, the renowned toy brand Blokees made waves at the Wonder Festival Shanghai 2026, presenting a remarkable array of nearly 500 products. This year's event not only featured a variety of beloved franchises but also marked the debut of over 90 brand new toys, solidifying Blokees' commitment to expand across different product categories and consumer segments.
A Diverse Portfolio
The Blokees Model Kits collection showcases an impressive selection of collectible figures featuring heroes, model kits, animal-themed products, and stylish items. Covering more than 10 global licenses, fans can find well-known franchises such as ULTRAMAN, TRANSFORMERS, Saint Seiya, Evangelion, and DC. Among the standout exhibits are nearly 40 products from the Champion, Champion Lite, Fantastic, and Legend series, with over 20 new introductions making their mark. Notably, the Legend series witnessed the first commercial appearance of the DC universe within the Blokees lineup.
Expanding into New Themes
Additionally, Blokees is enhancing its product ecosystem with exciting new lines. The TERRAVENTURE series, featuring model kits inspired by Jurassic World, stands out for its creative take on dinosaurs for model-making enthusiasts. Meanwhile, the DaaLaMode series interconnects assembling, interactive play with movable figures, and fashion, thereby broadening Blokees' appeal across various consumer demographics.
In the Blokees Wheels category, the brand introduced its C, E, and S series, which include beloved licenses such as Transformers, Ultraman, and Batman. For the first time, products from Cyberpunk 2077, Fast and Furious × Ford, and Fast and Furious × Dodge joined the lineup, catering to automotive enthusiasts eager for fresh designs.
Celebrating Creativity
In addition to showcasing these products, Blokees proudly presented the winning entries from the 2026 BFC Creativity Competition's Dawn and Awakening seasons. Through BFC, Blokees fosters a creative community of players worldwide, encouraging them to create and share content — now spanning across 21 countries and regions.
A Vision for the Future
Looking ahead, Blokees aims to strengthen its core categories while expanding its global product and creator ecosystem. This ambition is central to its strategy of Universal Appeal, Tiered Pricing, and Global Marketing. Enthusiasts of all ages can look forward to a future filled with innovative toys that not only entertain but also inspire creativity.
The success at Wonder Festival Shanghai 2026 has set the stage for Blokees to continue its journey of growth, engagement, and imaginative play for fans and collectors alike. Whether through model kits or interactive toys, Blokees is indeed at the forefront of enriching the toy market.