#China #Shanghai #Blokees #Model Kits #Wonder Festival

Exploring Blokees' Product Lineup at Wonder Festival Shanghai 2026

The Wonder Festival Shanghai 2026, held on October 3rd and 4th, saw the Assembly Character Toys Brand Blokees proudly present a staggering array of products, showcasing their creative prowess in the toy industry. With nearly 500 toys on display, Blokees reiterated its commitment to innovation by unveiling over 90 new products across its flagship categories: Blokees Model Kits and BLOKEES WHEELS.

Expansion in Model Kits

The Blokees Model Kits collection caters to a diverse audience, emphasizing hero and model kit collecting, along with innovative animal-themed products and fashion-oriented offerings. Among the highlights was a remarkable representation of more than 10 globally recognized intellectual properties (IPs), including icons like ULTRAMAN, TRANSFORMERS, Saint Seiya, and Evangelion. The exhibition placed a strong emphasis on catering to older collectors, particularly those aged 16 and above, with nearly 40 distinctive items showcased from the Champion, Champion Lite, Fantastic, and Legend series. Noteworthy is the commercial debut of DC products in the coveted Legend series, marking a significant milestone in Blokees' product evolution.

The DaaLaMode and TERRAVENTURE Series

In addition to these flagship offerings, Blokees introduced the latest products from its TERRAVENTURE Series—animal-themed model kits inspired by Jurassic World—and the fashion-centric DaaLaMode Series, which effectively merges assembly, articulation, and fashion play. This expansion showcases Blokees' strategic efforts to reach different consumer segments, illustrating a forward-thinking approach to product development.

Introducing BLOKEES WHEELS

Moving into the BLOKEES WHEELS category, attendees were thrilled to see the C, E, and S Series, featuring iconic IPs such as Transformers, Ultraman, and Batman. Among the exciting new arrivals were products based on popular franchises like Cyberpunk 2077 and collaborations with Fast & Furious × Ford and Fast & Furious × Dodge, diversifying the offerings for car enthusiasts and collectors alike.

Engaging the Creative Community

Beyond their extensive product display, Blokees also highlighted winning entries from the 'Dawn' and 'Awakening' seasons of the 2026 BFC Creation Contest. This initiative underscores Blokees' commitment to fostering creativity and community. As part of the BFC project, which connects creators worldwide, Blokees has cultivated a vibrant community that spans 21 different countries and regions, inviting players to engage in both creation and sharing processes.

Looking Ahead

Blokees' strategy of "Universally appealing, Stepwise pricing, Globally promoting" reflects their ambition to create a comprehensive product and creator ecosystem that resonates with a global audience. As they continue to reinforce their core categories while exploring innovative new themes and collaborations, Blokees stands poised to capture the hearts of toy enthusiasts worldwide, solidifying its place in the competitive landscape of character toys and model kits. As we look forward to future events and product launches, Blokees remains a brand to watch in the ever-evolving toy industry landscape.