Discover Why Over 1.2 Billion Users Chose Samsung Galaxy in New Campaign

Samsung's New Brand Film: '12 Billion Reasons to Choose Samsung Galaxy'

Samsung Electronics Japan has unveiled an enticing new brand film titled '12 Billion Reasons to Choose Samsung Galaxy,' aimed at showcasing the unique appeal of the Galaxy series, which now boasts over 1.2 billion users globally. This film highlights how these users find exceptional experiences in their daily lives through the use of Samsung devices. It encapsulates various individual needs such as capturing precious moments with vibrant detail, recording the energy of shared experiences, and unleashing creativity on a larger screen.

The brand film beautifully portrays the essence of community formed through diverse interactions with Samsung Galaxy devices. It captures significant moments—from the thrill of a concert to breathtaking views captured from afar—illustrating how users express their individuality through the Galaxy experience. The '12 billion' figure serves not just as a statistic, but as a testament to the inclusive community that Samsung Galaxy represents. With this campaign, Samsung aims to elucidate why Galaxy devices are so compelling and why switching to one feels like a smart choice.

Main Film Overview

The main film features a rich tapestry of moments cherished by Samsung Galaxy's global user base of 1.2 billion. It takes viewers through various experiences—ranging from using a 100x zoom to capture detailed shots at concerts to intimate moments such as a proposal, all framed through the lens of Samsung Galaxy devices. This narrative not only showcases the real-life scenarios where Galaxy devices shine, but also highlights the engaging community that comes with being part of the Samsung ecosystem.

Features Showcase

My Fan Cam Segment (Samsung Galaxy Z Fold8)

In concert settings filled with excitement, Samsung Galaxy devices excel in capturing stunning, colorful footage. The latest feature, 'My Fan Cam,' allows users to focus on their favorite artists, creating personalized video experiences instantly with the assistance of AI. Samsung Galaxy users have praised this innovative feature for providing unique, tailored video memories.

Horizontal Lock Segment (Samsung Galaxy Z Flip8)

The film also introduces the Horizontal Lock feature, which minimizes camera shake in dynamic scenarios. Whether filming thrilling skateboarding stunts or simply capturing everyday moments, this feature ensures smooth, cinematic-quality videos, maintaining the integrity of the experience being recorded.

100x Zoom Segment (Samsung Galaxy S26 Ultra)

The brand film shines a light on the acclaimed 100x zoom capability, showcasing how it enables users to capture moments that would otherwise go unnoticed. Users flying via paraglider can see the full beauty of their surroundings in extreme detail, making it feel as though they’re right next to it.

Privacy Display Segment (Samsung Galaxy S26 Ultra)

In a world where privacy is paramount, Samsung's new Privacy Display functionality ensures that users can safely enjoy their devices in crowded spaces without worrying about prying eyes. This segment emphasizes the smart design that protects user data while allowing for a personalized digital experience.

Where to Watch

The brand film is now available on various platforms including television, social media, and outdoor advertising in Shibuya. You can catch it on Samsung Japan's official social media accounts:

Switch to Samsung Galaxy Made Easy

Switching to a Samsung Galaxy has never been easier, with enhanced data migration capabilities. For those moving from iOS to Samsung Galaxy, the updated Smart Switch simplifies the process without extra apps. Users can scan a QR code to wirelessly transfer data, shortening setup times significantly.

Try Galaxy App

Experience the Samsung Galaxy OS on your own smartphone with the free 'Try Galaxy' app. Even without a Galaxy device, users can scan a QR code to access a virtual Samsung experience, allowing for a taste of the interface and features.

For more information, visit Samsung Galaxy Switch and Try Galaxy Download.