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Paramoumt and Plan International Launch the 'Worthy' Campaign

In an inspiring new initiative, Paramount and Plan International have officially launched their 'Worthy' campaign, aimed at promoting girls' education globally. This initiative represents the next chapter in their collaboration and introduces an engaging public service announcement (PSA) featuring the iconic character, Dora, who has long inspired young explorers to pursue their dreams. This year, the 'Worthy' campaign highlights the importance of education and encourages supporters to contribute by donating backpacks to girls around the world.

At the core of this year's movement is a powerful PSA that features an uplifting anthem by renowned artist Mavis Staples. The visuals showcase girls from various backgrounds dancing, singing, and joyfully heading to school, with their vibrant purple backpacks symbolizing confidence, dignity, and hope. It's a moving portrayal of how education can empower young girls, empowering them to envisage a future filled with potential.

"It's not just about what's inside the backpack, but what's inside the girl. Her power, her voice, her potential," said Shanna Marzilli, president and CEO of Plan International USA. This sentiment emphasizes the deeper message of the campaign: empowering girls through education can change lives.

The campaign will be broadcasted across Nickelodeon and MTV networks in over 170 markets and will also have a significant presence on social media. Viewers are encouraged to watch the PSA and participate in the campaign by donating at www.planusa.org/backpacks.

This year marks an important continuation of the partnership between Plan International and Paramount, which first began on International Day of the Girl last year. Together, they have already delivered backpacks filled with essential school supplies to girls in five countries. These backpacks are not just practical items; they represent a bridge to education and a signal that these girls are prepared, proud, and ready to learn. For many, this simple gesture has the potential to keep them in school and foster a brighter future.

Supporting the campaign means more than just providing a backpack; it means investing in girls' futures. The movement also supports the newly established Dora Fund, which is dedicated to empowering girls' education through grassroots organizations led by youth. The fund provides direct resources to community leaders, helping to dismantle barriers that hinder girls from accessing education and unlocking new opportunities.

Contributing $25 provides a backpack for a girl in need, and that's just the beginning. By giving, you're helping her carry not only school supplies but also a future brimming with possibilities. The initiative calls upon everyone to join the movement and make a difference by visiting www.planusa.org/backpacks to watch the PSA and donate.

Social media users are invited to share the campaign using the hashtag #EveryChildIsWorthy to raise awareness about the necessity of education for every girl. Plan International encourages supporters to follow them on Instagram, X, Facebook, and LinkedIn to witness the impact of their contributions and share personal stories.

About Plan International

Plan International is an international nonprofit organization committed to advancing children's rights and promoting equality for girls. With more than 85 years of experience, Plan works collaboratively with children, young people, supporters, and partners to confront the root causes of the challenges children, especially girls, face. Active in over 80 countries, Plan International strives to ensure that every child, regardless of gender, has the opportunity to achieve their fullest potential.

About Paramount

Paramount Global (NASDAQ: PARA, PARAA) is a preeminent media, streaming, and entertainment company that produces high-quality content for audiences around the world. Paramount's diverse portfolio includes brands such as CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, and Pluto TV, making it a key player in delivering innovative entertainment and experiences worldwide.