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S Holdings and Differ & Deeper: A New Era in Live Commerce

S Holdings Co., Ltd., headquartered in Shinagawa, Tokyo, has recently made headlines by securing an exclusive contract with the renowned Korean skincare brand, Differ & Deeper. This partnership aims to revolutionize the Japanese live commerce landscape by introducing high-quality, innovative skincare solutions directly to consumers.

The Exclusive Partnership Unveiled

Under the leadership of CEO Eien Tsubaki, S Holdings has established itself as a major player in the live commerce market, leveraging its expertise in e-commerce, branding, and artificial intelligence. The exclusive agreement with Differ & Deeper, a brand recognized for its cosmetic-pharmaceutical approach, marks a significant step forward in providing targeted skincare solutions to Japanese consumers.

Live commerce in Japan has evolved into a vital communication channel. It goes beyond traditional product presentations, allowing brands to convey their philosophy and expertise directly to consumers. S Holdings has already showcased the potential of live commerce by achieving remarkable sales figures, including 55 million yen in revenue from a single 12-hour broadcast promoting various Korean cosmetic brands.

Addressing Skin Concerns with Expertise

Differ & Deeper, established through a collaboration of dermatologists and cosmetic experts, aims to simplify and elevate skincare through scientifically-backed solutions. With over a century of collective expertise in cosmetic development, the brand emphasizes practical advice and home care solutions that consumers can easily integrate into their routines.

With this partnership, S Holdings is poised to present specialized solutions for complex skin issues faced by consumers, utilizing clinical data and procedural experience accumulated through years of practice in hospitals and clinics. The goal is to not only offer products but to enhance overall beauty experiences in everyday life.

The Future of Live Commerce

Future initiatives will include live streaming events featuring influencers and beauty professionals, making the wealth of knowledge that Differ & Deeper possesses accessible and understandable to Japanese audiences. Through S Holdings' established platforms, the focus is on creating next-generation beauty experiences that extend beyond mere product purchases.

S-LIVE JAPAN: The Live Commerce Production House

Operating under S Holdings is S-LIVE JAPAN, a dedicated live commerce production team that collaborates with prominent live streamers, particularly on TikTok. This production house is recognized as a Certified Creator Agency Partner (CAP), connecting creators with businesses for tailored promotional initiatives.

By operating several successful live commerce channels, including the popular Enyon Channel, S-LIVE JAPAN continues to push forward innovative strategies, focusing heavily on community revitalization projects across Japan. These involve partnerships with local governments and businesses to showcase regional products directly to consumers, achieving remarkable results like over 40 million yen in sales within just two days.

In summary, S Holdings' collaboration with Differ & Deeper sets the stage for an exciting new chapter in the live commerce and beauty sectors in Japan. With a focus on expertise-led skincare solutions, engaging content, and community empowerment, this partnership is set to create significant waves in both the skincare and e-commerce markets.