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Cymbio Partners with SAP for Multi-Channel Expansion

Cymbio, a leading automation platform for marketplace operations and social commerce, has made a significant move in its efforts to empower brands worldwide by collaborating with SAP. This partnership was formally announced on June 19, 2025, as Cymbio introduced its new multi-channel expansion solution on the SAP Store, significantly enhancing the capabilities available to brands that utilize SAP Commerce Cloud.

The integration with SAP Commerce Cloud is a game changer, enabling businesses to access over 800 global sales channels, including major platforms like Amazon, TikTok Shop, and Macy's, without needing extensive IT projects. This streamlined approach allows brands to automate their operations across all facets of marketplace management—from product listing and inventory management to pricing strategies and order fulfillment—all in real-time.

Roy Avidor, co-founder and CEO of Cymbio, expressed the significance of this partnership, stating, "The partnership with SAP broadens Cymbio's reach, allowing brands to operate and scale smarter in the rapidly growing marketplace e-commerce model." This multi-channel expansion solution is designed to eliminate manual tasks, reduce onboarding times for SAP Commerce Cloud users, and help brands quickly reach new customers and markets, particularly during these times of global trade uncertainties.

The key features of Cymbio’s integration provide businesses with powerful tools that automate various marketplace operations:

• - Seamless Connection to Global Marketplaces: Businesses can connect easily to over 800 sales channels worldwide, enabling them to tap into significant markets without the complication of IT-heavy integration projects.
• - AI-Driven Automation: The use of intelligent automation allows for real-time synchronization of product listings, pricing, inventory, and order management, optimizing the efficiency of operations across multiple channels.
• - Faster Time to Market: With this integration, marketplace integrations can be deployed in just days instead of several months, which is often the case with traditional systems.
• - Smart Global Sales: Brands can tailor their offerings to diverse global audiences by leveraging multi-currency, multi-language, and region-specific promotions.
• - Actionable Insights: Real-time analytics help brands track their channel performance, enabling data-driven strategies that maximize sales outcomes.
• - Ready-to-Use Integration: The pre-tested and SAP-certified connection requires no custom development, ensuring businesses enjoy a smooth integration experience.

For customers interested in exploring these capabilities, SAP Store offers a user-friendly portal to search, trial, and purchase more than 2,300 solutions provided by SAP and its partners. Furthermore, each purchase made supports a reforestation initiative where SAP plants a tree for every transaction.

Cymbio has established itself as a leader in marketplace automation and social commerce, helping significant brands like New Balance, Balmain, and Juicy Couture to streamline their operations across numerous digital sales channels. Founded in 2015, Cymbio is backed by over $35 million in funding from prominent investors, including PayPal Ventures and Vertex Ventures, which further enhances its ability to support brands efficiently and cost-effectively.

With clients ranging from Reebok to Fabletics, Cymbio is poised to transform the landscape of digital commerce, simplifying the complexities of marketplace management for brands worldwide. For more detailed information on Cymbio's offerings, visit their website at www.cymbio.com.

As Cymbio embarks on this partnership with SAP, it not only expands its operational capabilities but also invites brands to rethink their approach to eCommerce in an increasingly interconnected world.