Hisense Named As The Fastest Growing Soundbar Brand Over Five Years

Hisense: A Fast-Growing Force in the Soundbar Market

Hisense, a global leader in consumer electronics and home appliances, has recently achieved a significant milestone in its journey within the audio technology sector. According to Futuresource Consulting, the company has been acknowledged as the fastest growing soundbar brand in the world over the past five years, primarily based on sales volume from 2019 to 2024. This recognition highlights Hisense's dedication to delivering innovative audio solutions, exceptional quality, and products that resonate deeply with consumers worldwide.

Over the last five years, Hisense has expanded its soundbar lineup to include models that cater to various listening preferences and environments. For those seeking professional-quality sound clarity, the U series offers a studio-grade audio experience. Meanwhile, the AX series introduces authentic Dolby Atmos immersion at home, providing rich and multidimensional surround sound. The HS series, on the other hand, enhances dialogue and bass for an improved television viewing experience.

Industry experts have lauded Hisense’s rapid ascent in the soundbar market. TechRadar praised the AX5125H for delivering impressive and affordable Dolby Atmos performance, while Japan's VGP 2025 awarded the Gold prize to the HS2000N, emphasizing the winning combination of innovation, quality, and value that Hisense represents.

Hisense has continued to push the boundaries of audio performance with the recent launch of the AX5140Q and AX3120Q soundbars. These models feature Hi-Concerto technology, which seamlessly synchronizes audio processing between Hisense TVs and the soundbar. This innovative feature allows both the soundbar and TV to emit sound simultaneously, enhancing the soundstage and providing a truly immersive surround experience.

The AX3120Q boasts true Dolby Atmos and DTS X 3.1.2 channels, surrounding listeners with captivating sound from every direction. Additionally, a wireless 6.5-inch subwoofer offers booming lows that transform any room into a dynamic sound environment. The AX5140Q builds on this foundation with a 5.1.4 channel setup and four upward-firing speakers that create a 360-degree audio oasis. The wireless rear surround speakers complete the sound landscape with height effects, immersing listeners in the heart of every scene.

Furthermore, the AX5140Q introduces Room Fitting Tuning, an AI-driven feature that analyzes your room’s acoustics and automatically optimizes the sound to align with your specific environment. This ensures accurate and personalized audio reproduction for each user.

These two new models integrate effortlessly with Hisense TVs, showcasing a range of enhanced features designed to elevate all forms of entertainment. Hi-Concerto technology unifies sound processing between the Hisense TV and the soundbar, allowing for a consistent surround sound experience that rivals the cinema.

For gamers, the Game Pro feature immerses players in richly detailed soundscapes, giving every action—from explosions to footsteps—a truly epic character. Moreover, EzPlay 3.0 enables users to directly control the audio modes using their TV remote, simplifying sound and dialogue adjustments without the hassle of multiple remotes or diving into menus.

The AX5140Q and AX3120Q are set to debut in Europe this June before being rolled out globally. As Hisense’s strongest entry into the Atmos soundbar arena, these models reaffirm the brand’s mission to deliver immersive, high-quality audio experiences to living rooms around the world.

In conclusion, the recognition of Hisense as the fastest growing soundbar brand marks a significant achievement in the consumer electronics field, demonstrating the company’s commitment to innovation and excellence in audio technology. With their continuous advancements, Hisense is well on their way to becoming a household name in immersive audio, connecting with consumers globally and redefining home entertainment.

About Hisense

Founded in 1969, Hisense is a leading global brand in home appliances and consumer electronics, present in over 160 countries and specializing in quality media products, home appliances, and smart computing solutions. According to Omdia, Hisense ranks second worldwide in total TV shipments (2022-2024) and first in the market segment for televisions of 100 inches and above (2023-2024). As the official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships, creating connections with audiences around the world.