#China #Hisense #Qingdao #UEFA #BrandZ

Hisense Achieves Remarkable Success in 2025 BrandZ Rankings

Hisense, a prominent player in the consumer electronics and home appliances market, has reaffirmed its global strength by being ranked eighth in the Kantar BrandZ Chinese Global Brand Builders 2025 list. This is an impressive accomplishment for the company as it secures a place among the top 10 for the ninth consecutive year. The BrandZ ranking, formulated by Kantar in partnership with Google, assesses brands based on a comprehensive methodology, taking into account financial performance, consumer perception, brand strength, and international presence.

Hisense’s commitment to innovation and extensive global reach is evident through its persistent growth trajectory. The company has invested heavily in localized research and development, marketing, and manufacturing across various international markets. Currently, it boasts 31 R&D centers, 36 industrial parks and manufacturing bases, and 64 foreign offices worldwide. This expansive structure enables Hisense to adapt quickly to market demands and consumer preferences, ensuring that it stays ahead in a competitive landscape.

A significant factor contributing to Hisense’s brand strength is its strategic approach to sports marketing. During the UEFA EURO 2024™, the company launched a compelling video campaign on YouTube that artfully combined storytelling with product integration. This initiative successfully engaged a diverse audience spans across sports, technology, and home entertainment sectors. As a result, Hisense received recognition at the YouTube Works Awards China 2025, highlighting its ability to create impactful and culturally relevant content on a global scale.

As the FIFA Club World Cup™ 2025 approaches, Hisense continues to boost its visibility in the global sports arena. The brand is set to showcase its innovations, such as ULED X and TriChroma Laser display technologies, through various promotional efforts, including prominent advertisements at stadiums. The campaign slogan, “Hisense 100'' TV, Global No.1,” reinforces their dedication to providing cutting-edge viewing experiences alongside major sporting events. This combination of technological advancement and sport sponsorship positions Hisense as a formidable global brand.

According to findings from Ipsos, awareness of the Hisense brand overseas has surged from 30% in 2018 to 56% in 2024. This remarkable increase underscores the growing recognition and trust among consumers on an international scale. Hisense’s placement in the Kantar BrandZ Chinese Global Brand Builders 2025 list further cements its reputation as a dynamic global brand, continually evolving through innovation, strategic marketing, and meaningful consumer connection.

About Hisense

Founded in 1969, Hisense has emerged as a globally recognized leader in household appliances and consumer electronics, operating in over 160 countries. The company specializes in delivering high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks second worldwide in total TV shipments from 2022 to 2024 and holds the number one position in the 100-inch and larger TV segment for Q1 2025. As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to leveraging global sports partnerships to connect with audiences around the world.