#China #Chengdu #Wireless Earbuds #ROSESELSA #OPENFREE

ROSESELSA Unveils Groundbreaking OPENFREE Earbuds Globally

On July 10, 2025, ROSESELSA, a distinguished name among China's top 10 Hi-Fi brands, announced the worldwide launch of their highly anticipated OPENFREE clip-on wireless earbuds. Following a successful debut in June 2025, these innovative earbuds are a testament to ROSESELSA's commitment to excellence and cutting-edge audio technology.

Innovative Design and Technology

The OPENFREE earbuds are crafted with ROSESELSA's minimalist design philosophy, ensuring an elegant yet functional aesthetic. The product features a unique proprietary "Suspension + Micro-Clip" structure that promises a featherlight and secure fit, optimizing comfort for users.

Central to its appeal is the 10mm Liquid Crystal Composite Diaphragm and Planck Driver technology that elevates sound quality to unprecedented levels. By addressing the typical limitations of open-ear designs, these earbuds deliver a remarkable auditory experience. They boast dual LDAC and LHDC High-Fidelity Audio codec support, allowing for near-CD-quality lossless audio reproduction, ensuring that every note resonates with clarity.

To cater to contemporary needs, especially in gaming and video streaming, the OPENFREE earbuds utilize the LC3 protocol, resulting in ultra-low 20ms latency, ensuring that audio-visual synchronization is seamless.

Company Evolution and Vision

Founded in 2015, ROSESELSA has adhered to a philosophy inspired by Buddhism: "Amidst a sea of choices, I take but one." This belief has driven the brand to create high-quality audio products that embody sophistication and simplicity. Their ethos of being "small yet exquisite" has resonated well with audiophiles, giving way to innovative endeavors in the audio industry.

In 2023, ROSESELSA made headlines by appointing renowned musician Steve Chou as the Brand Ambassador for Mainland China. His artistic talents and unique style have further strengthened the brand's image, which is now recognized globally for exceptional sound quality and aesthetic design.

For the last three years, the brand has actively promoted its "Democratizing Premium Sound" initiative. This approach allows users to enjoy superior audio experiences at accessible price points, solidifying ROSESELSA's dominance in the East Asian audio market. The company's financial successes underline their position, with an astonishing revenue of CNY 162 million (approximately USD 22.5 million) during the 2025 618 Shopping Festival.

Strategic Expansion

In 2024, ROSESELSA set its sights abroad, aiming for a global expansion by entering critical markets in Europe, North America, and the Asia-Pacific. The company's exceptional range of headphones garnered attention and accolades across various digital platforms, including prestigious international awards like the Silver Winner at the MUSE Design Awards, the New York Product Design Awards (NYPDA), and the London Design Awards.

CEO Jack Long emphasizes that ROSESELSA remains true to its founding principles, blending original design with modern simplicity. Their mission is to continually create classic products in a world of rapid obsolescence, aiming to surprise and resonate with users worldwide.

As ROSESELSA rolls out the OPENFREE earbuds globally, it stands at the forefront of audio innovation, advocating for premium sound that is not just a luxury but an experience available to all.

In Conclusion

The launch of the OPENFREE clip-on wireless earbuds marks a significant milestone for ROSESELSA as they continue their pursuit of audio perfection. With stellar design, groundbreaking technology, and a profound mission, these earbuds are set to redefine user expectations and elevate audio experiences across the globe.