Hisense Recognized as the World's Fastest Growing Soundbar Brand in the Last Five Years
In a recent announcement, Hisense, a global leader in consumer electronics and home appliances, proudly proclaimed that it has been recognized as the world's fastest growing soundbar brand over the past five years by Futuresource Consulting. This accolade, based on soundbar sales volume from 2019 to 2024, underscores Hisense's dedication to delivering high-quality audio innovations that resonate with consumers on a global scale.
Over the last five years, Hisense has cultivated a diverse soundbar portfolio designed to cater to various listening preferences and environments. For audiophiles seeking professional clarity, the U-Series delivers studio-quality sound. Meanwhile, the AX-Series introduces rich, multidimensional Dolby Atmos surround sound into homes, enhancing the overall audio experience. The HS-Series further enriches the TV viewing experience by optimizing dialogue and bass performance.
Industry experts have confirmed Hisense's rapid ascent in the soundbar market. TechRadar praised the affordability and impressive Dolby Atmos performance of the AX5125H, while Japan's VGP 2025 honored the HS2000N with a coveted "Gold Prize," emphasizing Hisense's perfect blend of innovation, quality, and value.
Now, Hisense aims to elevate its Atmos soundbar performance with the debut of the AX5140Q and AX3120Q models, featuring Hi-Concerto technology that seamlessly synchronizes audio processing between Hisense TVs and soundbars. This innovative feature allows the soundbar to work in concert with the TV, expanding the sound field and delivering a truly immersive surround sound experience. The AX3120Q offers authentic 3.1.2-channel Dolby Atmos and DTSX sound, enveloping listeners in dynamic audio from all directions, while a wireless 6.5-inch subwoofer adds thunderous bass to any room, creating a vibrant ambiance.
Building upon this foundation, the AX5140Q features a 5.1.4-channel layout with four upward-firing speakers to create a 360-degree audio haven. Wireless rear surround speakers complete the soundscape, delivering height effects and an immersive audio experience, placing listeners right in the midst of every scene. Moreover, the AX5140Q includes Room Fitting Tuning, an AI-driven feature that analyzes room acoustics and automatically adjusts sound output for precise, personalized audio playback.
Both the AX5140Q and AX3120Q integrate seamlessly with Hisense TVs, enhancing all types of entertainment with a suite of advanced features. Hi-Concerto technology ensures that sound processing is coordinated between the Hisense TV and soundbar, enhancing the sound field for a cohesive, cinema-like surround sound experience. Additionally, with the Game Pro mode, gamers can immerse themselves in a richly detailed audio environment where every explosion, footstep, and triumph becomes an epic experience. With EzPlay 3.0 functionality, users can easily adjust sound modes directly from their TV remote, simplifying the customization of sound and dialogue without the hassle of multiple remotes or menus.
These innovative models, the AX5140Q and AX3120Q, are set to debut in Europe this June before rolling out globally. They represent Hisense's most powerful entry into the Atmos soundbar arena, reinforcing the brand's mission to create immersive, high-quality audio experiences in living rooms worldwide.
*Note: Hi-Concerto and EzPlay 3.0 technologies are only compatible with select Hisense TV and soundbar models.
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, with a presence in over 160 countries. The company is committed to providing high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks as the number two global supplier of televisions for 2022 to 2024 and has the top market share in the 100-inch and larger TV segment for 2023 to 2024. As the first official partner of the FIFA Club World Cup 2025™, Hisense is dedicated to global sports partnerships to connect with audiences worldwide.
Over the last five years, Hisense has cultivated a diverse soundbar portfolio designed to cater to various listening preferences and environments. For audiophiles seeking professional clarity, the U-Series delivers studio-quality sound. Meanwhile, the AX-Series introduces rich, multidimensional Dolby Atmos surround sound into homes, enhancing the overall audio experience. The HS-Series further enriches the TV viewing experience by optimizing dialogue and bass performance.
Industry experts have confirmed Hisense's rapid ascent in the soundbar market. TechRadar praised the affordability and impressive Dolby Atmos performance of the AX5125H, while Japan's VGP 2025 honored the HS2000N with a coveted "Gold Prize," emphasizing Hisense's perfect blend of innovation, quality, and value.
Now, Hisense aims to elevate its Atmos soundbar performance with the debut of the AX5140Q and AX3120Q models, featuring Hi-Concerto technology that seamlessly synchronizes audio processing between Hisense TVs and soundbars. This innovative feature allows the soundbar to work in concert with the TV, expanding the sound field and delivering a truly immersive surround sound experience. The AX3120Q offers authentic 3.1.2-channel Dolby Atmos and DTSX sound, enveloping listeners in dynamic audio from all directions, while a wireless 6.5-inch subwoofer adds thunderous bass to any room, creating a vibrant ambiance.
Building upon this foundation, the AX5140Q features a 5.1.4-channel layout with four upward-firing speakers to create a 360-degree audio haven. Wireless rear surround speakers complete the soundscape, delivering height effects and an immersive audio experience, placing listeners right in the midst of every scene. Moreover, the AX5140Q includes Room Fitting Tuning, an AI-driven feature that analyzes room acoustics and automatically adjusts sound output for precise, personalized audio playback.
Both the AX5140Q and AX3120Q integrate seamlessly with Hisense TVs, enhancing all types of entertainment with a suite of advanced features. Hi-Concerto technology ensures that sound processing is coordinated between the Hisense TV and soundbar, enhancing the sound field for a cohesive, cinema-like surround sound experience. Additionally, with the Game Pro mode, gamers can immerse themselves in a richly detailed audio environment where every explosion, footstep, and triumph becomes an epic experience. With EzPlay 3.0 functionality, users can easily adjust sound modes directly from their TV remote, simplifying the customization of sound and dialogue without the hassle of multiple remotes or menus.
These innovative models, the AX5140Q and AX3120Q, are set to debut in Europe this June before rolling out globally. They represent Hisense's most powerful entry into the Atmos soundbar arena, reinforcing the brand's mission to create immersive, high-quality audio experiences in living rooms worldwide.
*Note: Hi-Concerto and EzPlay 3.0 technologies are only compatible with select Hisense TV and soundbar models.
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, with a presence in over 160 countries. The company is committed to providing high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks as the number two global supplier of televisions for 2022 to 2024 and has the top market share in the 100-inch and larger TV segment for 2023 to 2024. As the first official partner of the FIFA Club World Cup 2025™, Hisense is dedicated to global sports partnerships to connect with audiences worldwide.
Topics Consumer Technology）
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