#United States #Ecommerce #Lehi, Utah #Eric Kobe #Route

Route Welcomes Eric Kobe as New CEO

In a significant shift for Route, a trusted platform in the e-commerce sector, the company recently announced the appointment of Eric Kobe as its new CEO, effective July 14, 2025. This strategic transition comes as current CEO, Michael Yamartino, will be stepping into a board role, preparing Route for its next phase of growth.

Eric Kobe joins Route armed with extensive experience in technology and e-commerce, having held prominent positions at influential companies such as Affirm, Groundspeed, and Koalifi. His impressive track record includes forging key partnerships with major players in the industry, including Walmart, Wayfair, and Peloton, showcasing his capability to drive substantial business growth and innovation.

A Vision for Growth

Kobe expressed enthusiasm about leading Route into its next chapter, emphasizing the platform's significant potential to redefine customer expectations in their post-purchase journey. "Route has an extraordinary opportunity to continue to redefine what shoppers expect after they click 'buy.' The team has built a platform that not only drives measurable growth for brands but also creates seamless, trusted experiences for their customers. I'm excited to build on this foundation," he stated.

As Route continues to solidify its position as a leading post-purchase platform, Kobe's deep understanding of the e-commerce market will be crucial in navigating the challenges and opportunities that lie ahead. Under Yamartino's leadership, the company has already established a profitable, category-leading stance that Kobe will aim to enhance further.

Reflecting on Past Successes

Michael Yamartino reflected on his tenure with Route, describing it as a highlight of his career. He believes that Kobe is the right leader to guide the organization toward achieving incredible milestones in the future. "These past five years at Route have been a highlight of my career. Finding the right leader was critical to me and the founders," Yamartino commented. "Eric immediately stood out with his experience scaling companies and deep understanding of ecommerce and natural alignment with our culture."

Founded in 2019 by Evan Walker and Mike Moreno, Route has quickly emerged as a pivotal player in enhancing the post-purchase experience, innovating in shipping protection and other areas. The company has successfully garnered trust from over 13,000 leading brands worldwide, demonstrating their ability to deliver improved tracking, buyer protection, and resolution services in one robust platform.

Future Innovations

Evan Walker, co-founder and Executive Chairman, shared his excitement about collaborating with Kobe to drive Route's future growth. "I'm incredibly excited to partner with Eric as we enter our next chapter of enterprise growth. His proven ability to scale organizations and drive strategic innovation aligns perfectly with our vision for Route's future," Walker stated confidently.

As Route embarks on this new journey under Kobe’s leadership, the combination of his experience, innovative mindset, and strategic vision is poised to take the company to unprecedented heights in the post-purchase landscape.

In conclusion, Route’s commitment to enhancing customer experiences and brand loyalty post-checkout remains steadfast. With Eric Kobe at the helm, the company is expected to not only solidify its market leadership but also redefine the standards of post-purchase commerce effectively.