PMI U.S. Launches 'Thanks for Giving' Campaign to Support Community Service

PMI U.S. Launches 'Thanks for Giving' to Honor Community Service Across the Southwest

In a move to celebrate the spirit of giving and community service, Philip Morris International's U.S. division (PMI U.S.) has officially launched its "Thanks for Giving" campaign. This initiative serves as a call to action, encouraging businesses and individuals to recognize and support the charitable organizations and individuals dedicated to building stronger communities throughout the Southwest.

As Thanksgiving approaches and aligns with the global movement of #GivingTuesday, the campaign emphasizes the ongoing contributions that drive community impact well beyond the holiday season. Marian Salzman, Senior Vice President at PMI U.S. and a pivotal figure behind the inception of GivingTuesday in 2012, states, “#GivingTuesday started as a single day of goodwill, but the true impact comes when generosity—and accountability with those investments—becomes part of our everyday behavior.”

Since 2022, PMI U.S. has made impressive strides in charitable giving, surpassing $35 million in contributions. Moreover, employee participation in community programs has shot up by 400%. This substantial increase reflects a deeper commitment to living out the values of generosity every day, rather than just during the holiday season.

Among the notable achievements, PMI U.S. has provided over $3.7 million to 153 different organizations. This financial assistance boosts economic empowerment initiatives with more than $1.1 million allocated for these projects. Another significant pillar of their philanthropy has been support for veterans and active military members, with nearly $1.45 million directed to projects that assist those who have served. This charitable effort empowers organizations to implement meaningful changes in their communities, addressing urgent needs and projects that improve lives.

The Rocky Mountain Veterans Advocacy Project, one of the beneficiaries, expressed gratitude for PMI U.S.'s contributions, highlighting how the funding has strengthened their ability to support veterans in rural areas. In particular, it has enabled them to expand mental health initiatives and provide vital services directly to veterans grappling with challenges unique to isolated living.

Additionally, a notable $1 million donation helped the Los Angeles County Fire Department acquire a new wildland engine for the West Altadena community. This donation came as a response to the devastating effects of the January 2025 Eaton Fire, ensuring that essential services are better equipped to respond to future emergencies while also providing support to families affected by the disaster.

In 2025 alone, the "Thanks for Giving" initiative channeled over $1.86 million to more than 400 local organizations spanning 44 states and the District of Columbia. This reflects PMI U.S.'s resolute commitment to philanthropy, empowering employees through the WeCare program, which allows them to nominate nonprofits for company-funded donations.

Jayne Zirkel, Chief Marketing Officer of the Community Foundation of the Texas Hill Country, emphasized PMI U.S.'s role in nurturing local generosity. With funds directed towards disaster recovery in Kerr County, local organizations can provide necessary mental health assistance, ensuring that evolving community needs are met effectively.

As part of a broader strategy for pragmatic philanthropy, the "Thanks for Giving" campaign signals PMI U.S. commitment to listening, investing for genuine impact, and fostering collaboration among community stakeholders who strive to make a positive difference daily.

In essence, the initiative embodies a philosophy of proactive corporate social responsibility, showcasing how corporate giving can be structured around meaningful, year-round commitments that uplift vulnerable communities. For further information about PMI U.S., its initiatives, and their philanthropic approach, visit www.uspmi.com.

PMI U.S. stands as a critical player in shaping a smoke-free future while enriching communities nationwide. With over 3,000 employees and operational facilities in key locations across the U.S., PMI continues to evolve in a way that prioritizes both consumer health and community welfare, reaffirming its status as a responsible corporate member of society.