NESN Partners with ViewLift to Enhance Streaming Experience for Fans

NESN and ViewLift Join Forces

In an exciting development for sports enthusiasts in New England, NESN (New England Sports Network) has teamed up with ViewLift, a leader in digital solutions, to enhance its streaming service, NESN 360. This partnership is set to elevate the viewing experience for fans of the Boston Red Sox, Boston Bruins, and other regional programming.

What is NESN 360?

NESN 360 is NESN's direct-to-consumer streaming platform, which allows fans to enjoy live broadcasts of locally available sports events on various devices, including smartphones, web browsers, and connected TVs. Launched in 2022, NESN 360 marked a significant step for NESN as the first regional sports network to offer a subscription-based streaming service. The upcoming relaunch, scheduled for summer 2025, promises to introduce advanced features and a more reliable viewing experience for sports fans.

Enhancements with ViewLift

The collaboration with ViewLift is expected to bring a wealth of new functionalities to NESN 360. With its robust, cloud-based platform, ViewLift specializes in offering seamless streaming services that include real-time analytics, fan personalization, and multiple monetization models. This means that fans can look forward to engaging features tailored to improve their streaming experience, enabling smoother access to their favorite games and sports programming.

David Wisnia, the President and CEO of NESN, expressed his enthusiasm about this partnership, emphasizing that the fan experience remains a top priority. He stated, "By entering into this partnership, we will continue to focus on delivering dynamic, first in class products for fans of the Red Sox, Bruins, and all our programming."

Rick Allen, CEO of ViewLift, also commented on the partnership, recognizing NESN as a pioneer in live sports broadcasting. He noted that ViewLift currently streams for 14 professional sports teams, signifying a strong presence in the sports media landscape. The tools developed by ViewLift will undoubtedly enhance the variety and quality of content available to NESN's audience.

NESN's Legacy in Sports Broadcasting

For over four decades, NESN has been at the forefront of innovation among regional sports networks. Not only was it the first to provide fans with high-definition broadcasts, but it also pioneered the offering of 4K game broadcasts. As sports media continues to evolve, NESN is committed to maintaining its reputation as a leader in the industry by incorporating new technologies and platforms that cater to changing viewer habits.

The announcement of this exciting collaboration took place during the concluding day of the prestigious 2025 Sports Business Journal/CAA World Congress of Sports held in Nashville. Given the competitive nature of sports media, partnerships like these are essential in adapting to the rapidly changing landscape and ensuring that fans have access to high-quality content.

A Vision for the Future

As ViewLift continues to innovate how sports content is consumed, the partnership with NESN is just one example of how traditional media is evolving towards a more digital and interactive approach. With teams across various leagues relying on such platforms for streaming and consumer engagement, the future looks promising for fans.

In summary, the collaboration between NESN and ViewLift marks a significant step in progressing sports broadcasting in New England. This partnership not only reflects a commitment to enhancing fan engagement through technology but also strengthens NESN's foothold in the digital age of sports entertainment. Fans can anticipate an upgraded NESN 360 experience that will bring them closer to their teams, no matter where they are.

For more updates on NESN 360 and its features, fans are encouraged to stay tuned to NESN's official channels and platforms.