#USA #Arlington #Salvation Army #Dallas Cowboys #Lainey Wilson

The Salvation Army's 134th Red Kettle Campaign Launches

On November 27, 2024, The Salvation Army officially launched its 134th Red Kettle Campaign during the Thanksgiving Day football game featuring the Dallas Cowboys. This event not only marks the beginning of one of the country’s longest-running fundraising initiatives, but it's also a significant reminder of the spirit of giving in our communities.

The Red Kettle Campaign debuted during the Dallas Cowboys' Thanksgiving matchup against the New York Giants, which aired on Fox. Esteemed country music star Lainey Wilson, known for her Grammy-winning music and recent chart-topping album, “Whirlwind,” performed during the halftime show, highlighting the importance of support for those in need during the holiday season.

The Legacy of the Red Kettle Campaign

The partnership between The Salvation Army and the Dallas Cowboys dates back to 1997, and since then, their collaboration has raised over $3 billion for various charitable projects. This impressive sum underscores the impact of community efforts and the importance of collective generosity, especially during challenging times. “It's an honor to be part of the Red Kettle tradition,” Lainey stated. “We can truly make a difference in people's lives this Christmas.”

For nearly three decades, the Dallas Cowboys have provided a platform for The Salvation Army to amplify its message and mission on Thanksgiving Day. The funds raised through the campaign support essential services for families facing hardships, such as emergency financial assistance, food, and shelter. Last year alone, more than 27 million people benefited from the resources made available through this campaign.

The Urgent Need for Donations This Year

This year, The Salvation Army faces a unique challenge with five fewer kettle donation days compared to previous years. According to Commissioner Kenneth Hodder, the national commander of The Salvation Army, “Donations are needed more than ever to meet the increasing demand for essential resources, especially as families continue to face economic challenges.” The organization hopes that Lainey Wilson's heartfelt performance will inspire generosity among fans and the broader community this season.

As the campaign continues, thousands of volunteers will set up red kettles across the country at various trusted locations, including Walmart, Kroger, and Walgreens. Each kettle presents an opportunity for the public to contribute in a variety of ways, whether through cash, coins, checks, or digital payments via Apple Pay, Google Pay, PayPal, and Venmo.

Community Support and Engagement

In addition to making donations, The Salvation Army encourages community members to engage further by volunteering at local kettles or making a sustaining monthly gift. They have also opened doors for modern donations, including cryptocurrency, such as Bitcoin and Ethereum, to adapt to the evolving pace of giving. Each contribution stays within the local community to foster support and hope for those in need.

Conclusion

The Salvation Army remains steadfast in its mission to serve over 27 million Americans each year, assisting them in overcoming poverty, addiction, and other economic hardships. With its diverse range of programs, the organization ensures that help is accessible without discrimination. This Christmas, as we reflect on the importance of giving, let’s answer the call to support the Red Kettle Campaign, as every act of kindness counts toward creating a better future for our fellow citizens.

For more information on how to help, you can visit SalvationArmyUSA.org. Join Lainey Wilson and the Dallas Cowboys as we kick off a season of hope and generosity.