#Japan #Tokyo #OCHER #Facial Cleanser #cleansing wash

OCHER's Innovative Cleansing Experience: The Dual Cleanse Wash Savannah Fig

OCHER, a men's cosmetics brand based in Meguro-ku, Tokyo, is excited to announce the launch of its second product, the "OCHER The Dual Cleanse Wash Savannah Fig," scheduled for release on April 1, 2026. As we navigate the demands of modern life—constantly being "on" with work, information, and relationships—it's all too easy to lose sight of moments for self-reflection and mental restoration.

This new cleanser seeks to transform your skincare routine into a "quiet ritual," drawing inspiration from the ancient practice of war paint, which served as a powerful act of mental and emotional preparation for warriors.

Conceptual Foundation: Reimagining the Ritual of Cleansing

OCHER's philosophy stems from the understanding that throughout history, people have adorned their faces and minds as an act of composure before engaging in life’s battles. The act of applying mud to the face, reminiscent of ancient war paint (OCHER), is not just decorative; it's an essential preparation for the tasks ahead. By integrating this idea into contemporary men's daily routines, OCHER aims to reconstruct the concept of skincare, fostering an approach that sees it as a vital act of self-care.

In today's fast-paced society, the act of cleansing is not merely about removing dirt; it's about taking a few intentional minutes to reset your mindset at the beginning or end of each day. The cleanser effectively tackles everything from pollen and excess oil to sunscreen and BB cream, while also imparting hydration with each use—catering to the high-performance needs of modern men.

Why Savannah? The Symbol of Resilience

One of the defining characteristics of the OCHER brand is its focus on the savannah as both a location and a symbolic reference point. Known as one of the most challenging environments in the world, the savannah has been a backdrop for humanity’s resilience and strength. It embodies the core philosophy of war paint as a crucial element in preparing oneself mentally and physically for combat.

Reconstructing the World of the Savannah with Mud and Fragrance

OCHER brings the essence of the savannah to life through its unique formulation that includes three key elements sourced from nature:

• - Savannah Soil: Mimicking the three-layered structure of savannah earth.
• - Sea Clay: For its high adsorption properties to attract dirt.
• - Activated Charcoal: Known for its ability to encapsulate impurities effectively.
• - Lava Powder: Provides stability to the formulation.

These natural ingredients work in tandem to create an effective cleansing experience that resonates with the essence of the savannah, both in texture and direction.

Feature Highlights

• - Gentle yet Powerful Cleansing: Tailored for modern men, the formulation strikes a balance between skin sensitivity and outstanding cleansing power. Ingredients like CICA (Centella Asiatica), aloe vera extract, and broccoli extract provide barrier function and soothing effects.
• - Dual Wash Design: This product offers two washing methods depending on your skin's condition, allowing you to achieve desired cleansing effectively.
• - Hydration after Cleansing: A combination of triple ceramides and hyaluronic acid ensures that your skin retains moisture and maintains its barrier while cleansing.

Product Information

Product Name: OCHER The Dual Cleanse Wash Savannah Fig
Release Date: April 1, 2026
Volume: 100mL
Price: ¥2,490 (tax excl.) / Subscription: ¥2,350 (tax incl.)
Purchase Links:
Single Purchase: OCHER Store
Subscription Purchase: OCHER Store

The brand's director, Hiroki Hattori, emphasizes the importance of taking time for oneself amidst busy lives: "Skincare should not solely be a task for your skin; rather, it’s about setting your state of mind. Like ancient warriors preparing for battle, we can create a mental shift through this cleansing experience. If our product helps prepare you for your next endeavor, we will consider it a success."

Early Reservation Benefits

In celebration of the launch, OCHER is offering special benefits for early reservations, including a sample of "OCHER The Serum," awarded four prestigious men's cosmetic prizes in 2025.
Reservation Period: February 3, 2026 - March 31, 2026
Reservation Links:
Single Reservations: OCHER Store
Subscription Reservations: OCHER Store

About OCHER

Life With Philosophy.
OCHER believes that it is the hidden strength and philosophy within that makes a person truly remarkable. We are committed to supporting individuals who choose their paths, acknowledging that their unique values enrich the world. Our skincare brand encourages self-reflection, helping individuals express their inner philosophies outwardly. We aspire to build a society filled with people who shine in their uniqueness, as we collectively forge a world enriched by diverse beliefs and perspectives.