#Japan #Tokyo #aruku& #Saraya #Lakanto

Join the 'aruku&' and Saraya Charity Campaign

A collaborative initiative between Saraya Co., Ltd. and ONE COMPATH, the creators of the walking app 'aruku&', is set to engage users in a health and wellness campaign from April 1 to October 31, 2025. The campaign creatively aligns walking habits with charitable contributions aimed at supporting Type 1 diabetes patients and their families through monthly walking goals. Here's all you need to know about this exciting new venture.

Background of the Initiative

Established in 1959, Saraya has continuously supported Type 1 diabetes patients through a partnership with the Japan IDDM Network, a recognized NPO supporting those with diabetes. Their flagship product, Lakanto S, a zero-calorie, plant-based sweetener made from monk fruit, has been donated to assist those affected. The 'aruku&' application, which promotes walking, allows interactions with in-app characters called residents, who provide walking challenges. By completing these challenges, users can enter monthly sweepstakes to win products from the Lakanto series.

Starting in July 2024, the campaign will further incentivize users with special prizes for completing challenges given by the beloved character, Lakanka-kun. As a testament to their commitment, ONE COMPATH introduced a new campaign motivating users to contribute to the charity by tracking average monthly steps and the completion of tasks set by Lakanka-kun.

How to Participate

The campaign runs from April 1 to October 31, 2025, inviting all users to engage in two main activities:

1. Complete Requests from Lakanka-kun!

Every time users collectively achieve 10,000 tasks requested by Lakanka-kun, Saraya will donate one Lakanto S product to support diabetes patients.

2. Aim for 10,000 Steps Monthly

Each time 1,000 users achieve a monthly average of 10,000 steps, one Lakanto S will be donated to the charity. This creates a direct connection between user engagement on the app and tangible benefits for the diabetes community.

Users can easily track donation progress through an interactive dashboard that not only visualizes the donation tally but also unlocks special low-carb menu items at the 'Lakanto Restaurant' as milestones are reached. The expertly crafted recipes cater to users looking to maintain a healthy lifestyle.

New Characters to Enhance Your Experience

In July 2024, three new versions of the original character Lakanka-kun will be introduced. Users are encouraged to engage with these characters in different regions to complete challenges in a limited timeframe, contributing to the donation initiative and earning a 'Saraya Lakanto Card' for sweepstakes entries.

April 2025 Donation Results

As of April, the campaign boasted impressive stats: 54,240 users achieved the 10,000-step goal, with a total of 399,917 tasks completed, leading to 93 Lakanto S donations (a completion rate of 13.3%).

About Saraya Co., Ltd.

Based in Osaka, Saraya is dedicated to creating safe cleaning and disinfecting products, alongside innovative food solutions like the Lakanto line, ensuring they cater to both the family and professional spheres. Their continued commitment to social responsibility showcases a strong alignment with community health and well-being. You can explore more about their contributions and products at Saraya's official website.

About the 'aruku&' App

Launched in November 2016, the 'aruku&' app by ONE COMPATH focuses on making walking enjoyable by incorporating reward systems and challenges through its resident characters. Participants can also form teams, enhancing community spirit while promoting health. For more information, visit aruku&'s official page.

Conclusion

This innovative campaign is a wonderful opportunity for individuals to collectively improve their health while making a significant impact on the lives of those affected by Type 1 diabetes. Join the movement, get moving, and together let’s support the cause while enjoying the journey towards better health.