#Paris #France #luxury vehicles #AITO #SERES Group

AITO's Bold Move into Europe at the 2026 Paris Motor Show

AITO, a renowned luxury intelligent electric vehicle brand under the SERES Group, recently made waves at the 2026 Paris Motor Show. With the theme "Intelligence Redefining Luxury," AITO showcased its latest models—the AITO 9, AITO 8, AITO 7, and AITO 6—while announcing an ambitious plan to enter the European market in autumn 2027. This marks a significant milestone for AITO as it seeks to expand its global footprint.

Setting the Stage for European Expansion

During the event, Clifford Kang, Vice President of SERES Group, spoke about the brand's commitment to adhering to local regulations and ensuring a seamless integration into the European automotive landscape. With a focus on compliance and localization, AITO aims to build a solid foundation for its products, prioritizing safety first.

The brand has established a proactive strategy centered around achieving European Whole Vehicle Type Approval (WVTA). It is targeting a five-star Euro NCAP safety rating in accordance with the updated 2026 standards. "For AITO, safety is the ultimate luxury, empowering our customers with peace of mind on every journey," Kang stated.

In addition to meeting regulatory standards, AITO is customizing its offerings to Europe’s unique driving conditions and preferences. This includes adapting intelligent driver assistance and parking features, and establishing a comprehensive local service network focused on customer convenience.

Innovative Technology and Manufacturing

AITO’s global strategy hinges on its cutting-edge technology and intelligent manufacturing capabilities. The heart of the AITO series rests on the SERES MF Platform, which pairs advanced powertrains with intelligent services. The integration of this technology is supported by the SERES Super Factory, which employs innovative data management to streamline processes across its operations. This cohesive approach promises both consistent quality and customer satisfaction as AITO ventures into new markets.

The response to AITO in its home country has been overwhelmingly positive, with over 1.2 million drivers placing their trust in the brand. Their vehicles have collectively recorded over 40 billion kilometers of driving, showcasing a sophisticated use of intelligent driver assistance technology.

Furthermore, AITO holds the esteemed title of the world’s leading Chinese luxury automotive brand by brand value according to Brand Finance's Automobiles 100 2026 ranking, further cementing its status in the competitive luxury market.

AITO’s Philosophy of New Luxury

Building on the idea of "New Luxury", AITO embodies a blend of traditional and technological luxury. Kang highlights that the company aims to elevate the luxury vehicle experience by merging "exceptional performance with refined comfort and cutting-edge technology." This vision is not limited to vehicles but extends to services offered to customers, making each journey adaptable and enjoyable.

As AITO prepares for its European launch, the company remains focused on its commitment to offering intelligent, user-centric experiences that resonate with a global audience. "In every aspect, we aim to put technology to work for people, enriching their lives while maintaining our commitment to luxury," concluded Kang.

Conclusion

With its sights firmly set on Europe, AITO’s entry into this new market represents a landmark moment in its evolution as a forward-thinking automotive brand. By prioritizing safety, compliance, and localized services, it is poised to redefine the luxury electric vehicle experience for European consumers in 2027. As AITO continues to innovate and adapt, its promise of Intelligence Redefining Luxury is certain to make a lasting impression within the global automotive arena.