#None #Milan #EICMA #Segway Powersports #MY27

Strengthening Partnerships: Segway Powersports at EICMA 2026

MILAN, November 6, 2026 – Segway Powersports has successfully hosted its 2026 International Business Partner Conference during the EICMA exhibition, aiming to reinforce its strategic partnerships with European dealers. The event attracted over 100 participants from more than 50 regions around the globe, including Europe, Asia-Pacific, Africa, the United States, and South America.

The central theme for this year's conference was "Gather as One, Fear No Place," focusing on the upcoming introduction of the 2027 model year (MY27), dealer network development, and enhancing local aftersales support and spare parts availability. This gathering confirmed Segway's long-term commitment to growth through partnerships in an evolving market.

A Strategic Market for Growth

Europe remains a key focus for Segway Powersports, backed by a robust network of local dealers. Since 2020, the Multimoto Group has been representing Segway Powersports in Spain and Portugal. Their effective distribution has seen models like the AT5 gaining leadership status in various segments across numerous European markets.

In conjunction with distribution efforts, Segway Powersports also supports its dealers by organizing regional partner events. For instance, the 2026 Dealer Day at the Red Bull Erzbergrodeo in Austria brought together dealers from Germany, Austria, and Switzerland, allowing them to gain insights about products, market discussions, and experience test rides.

Brand Identity and Retail Expansion

In 2026, Segway Powersports opened flagship stores throughout Europe and other international markets, including Spain, Saudi Arabia, and Argentina. At these grand openings, Segway introduced new visual identity systems and retail designs. This rebranding effort, highlighted by the vivid Rider Red color, distinctly separates these products from Segway's urban mobility range, which traditionally uses black branding. The new identity solidifies Segway Powersports' high-performance positioning and embodies the company’s values of expertise, excellence, and adventure.

Advancing the MY27 Product Line

The MY27 product line, unveiled at EICMA, marks an expansion of offerings for European dealers. Europe is among the first regions to see the global launch of this line, alongside North America, Latin America, and Asian and African markets. European customers can expect to start placing orders in 2027, with deliveries scheduled for the same year through existing dealer networks.

Enhancing Local Sales and Service Support

To meet local market demands, Segway Powersports collaborates with authorized dealers across Europe, providing vehicle sales, maintenance, repairs, original parts, and warranty services. For example, in France, the importer Delta Mics ensures additional aftersales support and parts availability.

The brand aims to strengthen coordination across its marketing, sales, and service teams to assist dealers in managing daily operations efficiently and ensuring customer satisfaction as new models launch.

Looking Ahead to Continued Growth

As Segway Powersports strategizes for future expansion, the focus remains on bolstering its European operations by broadening market presence and creating new avenues for sustainable growth. "Europe is central to our global strategy. Our progress in the region reflects the dedication and close cooperation of our marketing, sales, and service teams," stated Ethan Zhang, Sales and Marketing President of Segway Powersports. "Our commitment to expertise, excellence, and exploration, along with our philosophy of 'Fear No Place,' will continue to guide our collaboration with partners globally to deliver high-performance riding experiences to more riders."

Priorities moving forward include tailoring operations to various European markets, enhancing customer insights, modernizing flagship stores, and expanding motorsport experiences such as the Villain Cup. With a wider product lineup, a stronger brand identity, and enhanced sales and service networks, Segway Powersports is well-positioned to accelerate its global growth while inspiring greater numbers of riders with its unstoppable spirit of 'Fear No Place.'