The Dentsu Research Institute, headquartered in Minato, Tokyo, has recently announced the launch of the 'Positive Certification' program aimed at enhancing the technical skills of professionals implementing their integrated HCM (Human Capital Management) solution known as 'POSITIVE.' Set to commence on June 30, 2025, this certification program is designed to acknowledge and elevate the proficiency of technical staff from partner companies engaged with the POSITIVE system.
Background
In today’s digital landscape, organizations increasingly pursue digital transformation (DX) efforts that emphasize talent management and human data analytics. Therefore, they require advanced HR systems that can meet these high expectations in human capital management. Despite the demand for skilled personnel in areas such as human resources (HR), payroll (PR), and time management (TM) within POSITIVE, a significant challenge has emerged. There is a lack of clear and objective standards for evaluating the skill levels of the technical engineers responsible for deploying such systems. To address this gap, Dentsu Research Institute has developed the Positive Certification program to provide a structured approach for skill assessment and uplift within the technical community.
Features of the Positive Certification Program
1.
Progressive Certification Levels
The Positive Certification program is structured into multiple tiers that reflect a technician's expertise based on subject knowledge related to POSITIVE. The first level, 'Technical Associate,' verifies that a technician can work effectively as part of a team to streamline the implementation of POSITIVE, paving the way for objective skill evaluations.
2.
Comprehensive Educational Framework
Technicians aiming for certification can access the program through a dedicated educational portal. By combining training sessions and e-learning options, candidates can gain a thorough understanding of POSITIVE’s product knowledge, business acumen, and implementation skills. Earned certifications will empower technicians to operate at standardized skill levels throughout all stages of project implementation, from requirement definition to testing, thereby enhancing the overall quality and consistency of delivery.
3.
Credibility through Digital Badges
The certification utilizes digital badges developed by 'Credly by Pearson,' a globally recognized platform used by over 4,000 organizations. This elevates the reliability of the certification and serves as an objective metric for companies assessing the capabilities of their implementation partners. Conducting the entire verification process online allows technicians to showcase their credentials effectively across various platforms, aiding in career advancement.
Future Endeavors
As Dentsu Research Institute continues to expand its comprehensive solutions and services centered around POSITIVE, it aims to support Japanese companies in enhancing productivity and implementing effective human capital management practices. With a legacy of over 3,000 successful implementations, the POSITIVE solution is particularly suited for large and medium-sized enterprises seeking advanced group-level human resource management.
In addition, Dentsu Research Institute provides a clear vision focused on 'HUMANOLOGY for the future'—leveraging the synergy of system integration, consulting, and think tank services to not only address challenges faced by businesses and social entities but also to promote technological solutions that facilitate societal evolution.
In conclusion, the Positive Certification program marks a significant step towards better equipping technicians with the necessary skills to navigate the complexities of modern human resource management systems, thus fulfilling market demands efficiently and effectively.