UCC Gold Special Coffee Unveils Revamped Design and Taste for 2023

Revamped Design and Taste for UCC Gold Special Coffee

UCC Ueshima Coffee Co., Ltd., headquartered in Kobe, hyogo, proudly announces the relaunch of its iconic paper pack coffee drinks, UCC Gold Special No Sugar and Low Sweetness, on March 9th. This relaunch comes after 26 consecutive years of being the top-selling brand in the regular coffee category, as noted by sales data from Intage. The brand's ethos, "a special moment every day," will resonate more strongly with customers through its refreshed packaging and flavor.

Since its debut in 1977, UCC Gold Special has been synonymous with exceptional taste for coffee enthusiasts. The new packaging features a significant design overhaul, shifting from its classic white base to a more luxurious gold tone, aligning with the brand's high-quality image. The inclusion of a black background visually emphasizes the rich, bold flavors of the coffee. Additionally, the words "luxurious blend" are prominently displayed, enhancing the package's allure.

In designing the coffee itself, UCC took into careful consideration the preferences of customers who prioritize high-quality raw materials and flavors in paper pack beverages. The brand has selected the highest class beans from Brazil, employing a unique single-origin roasting method. This technique allows for a meticulous assessment of each bean's characteristics, ensuring that the resulting flavors are deep and aromatic. The extraction process uses 100% natural water, along with careful nel drip brewing to enhance the overall sensory experience.

Both coffee varieties in the renewed package—the Unsweetened and Low Sweetness options—utilize more than 51% coffee beans that meet UCC Group’s Sustainable Coffee Sourcing standards. This aligns with UCC's commitment to sustainability, as outlined in their 2022 sustainability guidelines aiming for 100% sustainable coffee sourcing by 2030.

The ongoing messaging of UCC Gold Special emphasizes creating special everyday moments through coffee. Each product is crafted not only for flavor but also with a mindful approach towards environmental sustainability and ethical sourcing, ensuring that every cup contributes positively to the community and planet.

UCC has been actively working on developing a unique business model since its inception in 1933, covering every aspect of coffee production—from cultivation and procurement to research, development, roasting, and distribution. With projected revenues of 397.9 billion yen for the fiscal year ending December 2024, the company operates on a global scale across various regions including Japan, Asia, Europe, Oceania, and North America.

UCC's mission to unlock coffee's potential for a better world is evidenced by its push for carbon neutrality by 2040 and commitment to sustainable sourcing. The company continually breaks barriers through innovative initiatives, such as the world's first canned coffee and the operation of educational institutions like the UCC Coffee Academy and the UCC Coffee Museum. Their commitment to evolving coffee from a beverage into a culinary experience is exemplified through their innovative product line, YOINED, and the introduction of hydrogen-roasted coffee.

For more details about UCC Gold Special and its new offerings, visit the official brand site or UCC’s online store.