#Japan #Tokyo #Beef Curry #Summer Special #Aubergine

A New Chapter for Aubergine: Summer Beef Curry

As Aubergine approaches its milestone 40th anniversary in 2026, it embarks on an exciting new venture by introducing its first-ever summer special, the ‘Summer Beef Curry,’ running from July 20 to September 30. Known for its rich European-style curries, Aubergine is elevating its offerings to cater to the warmer months, allowing fans to enjoy a delectable dish even in the heat of summer.

The motivation behind this summer special comes from a desire to enhance the culinary experience for customers. The ‘Summer Beef Curry’ builds upon Aubergine's beloved European-style curry sauce, blending aromatic spices with a refreshing tang to create a medium-spicy flavor that is light and enjoyable during hotter days. The development of this dish involved a dedicated team of product development professionals who meticulously crafted multiple iterations, ensuring each component is handmade and of the highest quality.

The essence of the product lies in its unique preparation, which uses a meticulously crafted onion bouillon and paste derived from domestically sourced onions, simmered for 72 hours to extract a depth of flavor that is hard to replicate at home. This detail showcases Aubergine's commitment to quality and innovation, ensuring that even in a summer dish, the richness of their traditional curry remains intact.

The ‘Summer Beef Curry’ will be available at various locations including the main store in Shinjuku, Gransta Tokyo, and Seibu Ikebukuro (BENTO Station) for takeout and delivery, as well as online orders. The prices for the ‘Summer Beef Curry’ range from 1,218 yen for the delivery option to 1,782 yen for in-store purchases, making it accessible to a wide array of customers eager to savor this exclusive offering.

Aubergine's commitment to excellence has been recognized in various culinary arenas, notably winning the Gold Prize at the 3rd Japan Location Bento Awards with its signature Chicken Curry. With a legacy built on providing exceptional curry, Aubergine has solidified its reputation as a go-to brand for location bento meals, particularly celebrated in filming environments.

As the brand prepares to celebrate its 40th anniversary, its goal is to deliver joy and memorable meals to even more customers. The quest for innovation continues with the ‘Summer Beef Curry,’ which promises to be an exciting addition to the Aubergine menu, perfectly adapted for summer enjoyment.

For those looking to experience the ‘Summer Beef Curry,’ it will be available only for a limited time, and several ordering options are provided.

Availability and Locations

• - Aubergine Gransta Tokyo Store

- Operating Hours: 8:00 AM - 10:00 PM (Mon-Sat) / 8:00 AM - 9:00 PM (Sun & Holidays)
- Store URL

• - Seibu Ikebukuro Main Store (BENTO Station)

- Operating Hours: 10:00 AM - 8:00 PM
- Store URL

• - Aubergine Shinjuku Main Store (Takeout)

- Operating Hours: 11:00 AM - 7:00 PM (Open year-round)
- Store URL

For delivery orders beginning July 15, via the main store in Shinjuku, the service is tailored to meet various customer needs with specific order amounts and delivery times.

With its rich history and innovative spirit, Aubergine continues to evolve, promising delight and gourmet experiences for all in the year ahead.