Partnering for a Sustainable Future: The Oishii Project 2025 Initiative

Loyalty Marketing Inc., known for its common point service Ponta, is joining hands with Kuradashi to participate in the Oishii Project 2025, which promotes environmental conservation through food. Set against the backdrop of the theme "A Delicious Earth Forever," this initiative fosters awareness of sustainability and aims to unite corporations and consumers in taking action for our planet.

Project Overview

The Oishii Project runs annually in June, coinciding with Environment Month. This year, the project will take place from May 30 to June 30, 2025. During this period, Loyalty Marketing will engage in quiz initiatives as a collaborating partner, focusing on the theme of sustainable eating and environmental knowledge.

Participants can answer various quizzes through the mobile app "Green Ponta Action," which includes questions about food and environmental awareness. For each quiz answered correctly, Kuradashi will donate one yen to the Japan Nature Conservation Society (NACS-J). Additionally, those who share their quiz completion screens on X or Instagram will enter a draw for a chance to win sustainable prizes, including products from the new sweet brand 'GREEN DOLCE' and other giveaways from partnering corporations.

Benefits of Participation

Each time a user participates in the quizzes, they accumulate scores known as “Iiko,” which contribute towards leveling up within the app. As users reach higher stages, they can earn corresponding Ponta points, making the quiz answering not only educational but also rewarding.

About Japan Nature Conservation Society

Since its foundation in 1951, the Japan Nature Conservation Society has dedicated itself to various aspects of nature preservation, officially recognized as a public interest incorporated foundation. They focus on biodiversity conservation and promoting awareness of sustainability-related issues.

Specifics of the Quiz Initiative:

- Event Duration: May 30, 2025 - June 30, 2025
- How to Participate: Access the “Green Ponta Action” app and navigate to the ‘sustainable quiz’ section to answer the quizzes. Post the completed screen on X or Instagram.
- Prizes:

1. Ten winners will receive sustainable products from 'GREEN DOLCE' after participating in the delicious quizzes.
2. Forty additional prizes from partner companies will be awarded to those who answer the sponsor company quizzes.

Participants can answer each quiz once per day and will be notified of their winnings in mid-July via direct messages from Kuradashi's official accounts.

Green Ponta Action

The Green Ponta Action app encourages users to engage in daily activities aimed at securing a sustainable future under the motto “Today’s Actions Change Tomorrow.” Initiated in April 2021, it has already registered over 1.3 million downloads, with more than 130,000 daily users actively participating in SDGs-oriented activities.

- Download the App: Green Ponta Action
- Blog for More Info: Green Ponta Action Blog

Introducing Kuradashi

Kuradashi offers a unique social-good marketplace aimed at reducing food waste while providing uderlers with various bargains. With a commitment to philanthropy, a portion of the revenue supports diverse social contribution activities, thereby practicing sustainable shopping that benefits the community and the environment.

- Learn More: Kuradashi Detailed Page

Conclusion

Loyalty Marketing continues to expand the reach of the Ponta service, emphasizing convenience, value, and enjoyment in users' lives. The Oishii Project 2025 showcases a dedicated endeavor to rally both businesses and consumers towards environmental stewardship through engaging and educational initiatives.