Exciting Pop-Up Store Featuring Beloved Characters in Tokyo This Summer

Join the Pop-Up Store Extravaganza in Tokyo!

This summer, the Pinkfong Company, known for its global hit "Baby Shark," is set to light up Tokyo with a unique pop-up store featuring beloved characters such as Pinkits, Bebe Fin, and Sealook. From August 14 to August 31, 2025, visitors are invited to the first floor of Shinjuku Marui, where the enchanting world of these characters will come to life in a way that fans of all ages can appreciate.

A World of Fun and Exclusive Merchandise

At the event, a plethora of exclusive products will be on sale, including items that will be making their Japanese debut. This pop-up store is not just about shopping; it’s a fully immersive experience where fans can engage in interactive activities tailored around the theme of the pop-up. Splendid photo spots will be set up, allowing attendees to capture memorable moments with their favorite characters.

Among the fan-favorites on display will be the phenomenon known as Baby Shark, which has attained extraordinary popularity on YouTube. The soothing 3D animated series starring the adorable spotted seal, Sealook, will also be present, captivating visitors with its charm. This dynamic ensemble illustrates Pinkfong Company’s vast appeal and global popularity.

Event Highlights:

- Duration: August 14 (Thursday) - August 31 (Sunday), 2025
- Location: Shinjuku Marui, First Floor
- Business Hours: 11 AM - 8 PM
- Photo Sessions: Scheduled for August 16 (Saturday), August 23 (Saturday), and August 31 (Sunday)
- Special Show: August 23 (Saturday)

To enrich the experience further, special shows and character photo sessions will occur on select weekends during the event, allowing lucky fans to come face-to-face with Pinkits, Baby Shark, and Bebe Fin. Shoppers who purchase items above a certain amount will receive tickets to participate in these exclusive events.

The pop-up store is conveniently located, just a few minutes' walk from major subway stations, making it an accessible destination for families, tourists, and shopping enthusiasts alike. Given its prime location and variety of offerings, this summer event is anticipated to become a must-visit attraction in Tokyo.

A Message from the CBO

Ju Hyemin, the Chief Business Officer and Representative Director of Pinkfong Japan, expressed their excitement about delivering popular character merchandise and content directly to fans in Japan through this unique event. "Our aim is to create joyful and memorable experiences for families and fans of all ages. We believe this event will be an unmatched opportunity to connect with our Japanese audience beyond the digital realm."

Pinkfong Company continues to solidify its presence in Japan through content distribution, licensing, partnerships, and offline events. This pop-up store is a testament to their commitment to enhancing relationships with fans in Japan through creative experiences that the whole family can enjoy.

About Pinkfong Company

The Pinkfong Company is a global entertainment enterprise dedicated to providing joyful experiences worldwide. They leverage beloved global character IPs like Pinkits, Baby Shark, and Bebe Fin to offer original animations, world tours, interactive games, and more. Currently, their business expands further through animation, live shows, and publishing. In Japan, they are making waves with a nationwide tour of the Baby Shark musical as well as popular streaming series available on platforms like Netflix and U-NEXT.

For more information, visit the Pinkfong Company website.