#Canada #Valcourt #BRP #Ride Out Intimidation #Yellow Day

Stand Against Bullying: Join BRP’s Yellow Day 2025

BRP Inc., a leader in the powersports industry, is gearing up for its third annual Yellow Day on February 13, 2025. This initiative, part of the Ride Out Intimidation program, encourages individuals globally to participate by wearing yellow and sharing their support on social media. The event aims to raise awareness about bullying, which continues to plague communities, schools, and workplaces around the world.

The Significance of Yellow Day

Yellow Day is more than just a day to wear a particular color; it's a movement aimed at fostering solidarity and raising consciousness about the detrimental effects of bullying. The event strives to generate engaging conversations about this serious issue, breaking the silence that so often surrounds it. As part of the campaign, BRP urges participants to showcase their commitment by posting photos on platforms like LinkedIn, Facebook, and Instagram, using the hashtag #RideOutIntimidation.

Elise Auvachez-Millot, Vice-President of Public Affairs, Government Relations and CSR at BRP, emphasizes the importance of collective action, stating, “Fighting intimidation is a universal cause that unites us all. Bullying affects one in three children at school and nearly half of professionals in the workplace. Our goal with Yellow Day is to shine a light on this issue and inspire a united front.”

A Commitment to Making a Difference

In addition to raising awareness, BRP is committed to making a tangible impact. For every public social media post shared on Yellow Day, BRP will donate to six anti-bullying organizations worldwide. Last year, the BRP community raised an impressive CAD $100,000, which went directly to support organizations dedicated to combating bullying in various communities.

The lineup of organizations receiving support includes notable entities like the Born This Way Foundation in the US, Ditch the Label in the UK and Mexico, Dare to Care in Canada, and the World Anti-Bullying Forum. These partnerships underscore BRP's determination to contribute to anti-bullying initiatives where they operate.

Join the Movement

Mark your calendars for February 13 and be part of this important initiative. By wearing yellow, you’re not just adding a pop of color to your outfit; you're standing up against bullying and supporting a cause that affects many individuals.

To participate, post your yellow attire online, engage with others, and promote awareness within your networks. It’s a chance to turn the tide against intimidation and foster a culture of respect and kindness. BRP encourages everyone to join in this powerful show of solidarity.

About BRP

With over 80 years of history, BRP Inc. has established itself as a global leader in powersport products. The company is recognized for its iconic brands, such as Ski-Doo, Sea-Doo, and Can-Am, which offer thrilling experiences and adventures in various terrains. Committed to responsible growth, BRP is also developing electric models to accommodate the evolving market landscape.

For more information, visit www.brp.com and follow BRP on social media for updates on the Yellow Day event and other initiatives.

Together, let’s raise our voices against bullying and pave the way for a more respectful world. Join the conversation on February 13, and let’s ride out intimidation together.