CTI JAPAN and ETIC Offer Special Coaching for Social Sector Leaders

Special Coaching Program for Social Sector Leaders

CTI JAPAN, one of the world’s leading coaching training organizations, in partnership with the NPO ETIC, is set to launch a special 2.5-day joint coaching workshop tailored for leaders and staff from the social sector starting January 22, 2026. This program has gained popularity since its inception in 2018, aimed at supporting social sector activities through international standards of coaching training at special pricing.

Why Coaching is Essential for the Social Sector Now?

In this complex age of societal challenges, social sector organizations are being urged to achieve results through collaborations with members possessing diverse values, as well as partnerships with different sectors such as government and corporations. However, many face communication difficulties in their day-to-day operations, including:

- How to leverage the strengths of team members with varying backgrounds and value systems for collective success?
- With the rise of remote work, authentic feelings and thoughts are becoming harder to grasp.
- Seeking a collaborative approach that fosters autonomy and potential among beneficiaries, partners, and various stakeholders instead of a merely managerial one.

To tackle these challenges, learning coaching skills and adopting the coaching mindset is critical. This training will not only build trust within teams but will also enable effective dialogues amongst diverse stakeholders. Ultimately, it is indispensable in accelerating the movement toward solving societal issues.

The Importance of Co-Active® Coaching for the Social Sector

CTI JAPAN and ETIC believe that the Co-Active coaching approach, which engages both individuals’ 'Being' and 'Doing', is exceptionally effective in establishing equal partnerships. This ideological foundation resonates deeply with the values of the social sector, which seeks to empower each stakeholder involved in societal challenges.

Moreover, this workshop does not merely focus on communication techniques but emphasizes the underlying values and passions that shape 'Being'. Participants will be encouraged to solidify their personal leadership framework, enabling them to build a resilient foundation even in challenging situations.

This approach aims not just at immediate problem-solving but also at promoting sustainable growth in individuals and organizations while fostering essential relationships of trust with the surrounding community.

Voices from Participants

Participants from previous sessions have expressed:

- “Having worked primarily in business-focused roles, I hadn't considered focusing on the feelings of stakeholders. However, during the training, I discovered there are methods to concentrate on 'people,' not just 'issues,' which opened my eyes.”
- “Learning to prioritize what others desire and our expectations has significantly aided my communication skills.”
- “The root of social problems lies with 'people.' Coaches can directly influence changes in those people's mindsets and actions. I firmly believe that increasing coaches within the social sector will contribute to solving these challenges.”

Overview of the Joint Coaching Workshop

- Dates:

Day 1: January 22, 2026 (Thursday) 14:00-18:00
Day 2: January 23, 2026 (Friday) 10:00-18:00
Day 3: January 24, 2026 (Saturday) 10:00-18:00

- Location:

Wake Up Co., Ltd. Seminar Room (6 minutes on foot from Gotanda Station)

- Target Audience:

Leaders and staff of social sector organizations (NPOs, non-profits, etc.) who work full-time or similar roles. Previous participants have included over 30 organizations such as Kamonohashi Project, Katariba, Cross Fields, Florence, ACE, and more.

- Capacity: 24 participants (Registration closes once full)

- Participation Fee:

Special price: 95,000 yen (excl. tax)
Early-bird price (register by December 22, 2025): 90,000 yen (excl. tax)
This is offered at a discounted rate thanks to sponsorship from CTI JAPAN (operated by Wake Up Co., Ltd.).

- More Information: For additional details, visit here

- Registration Instructions: Please apply through the following form: here

About CTI JAPAN

Founded in California in 1992, CTI (The Co-Active® Training Institute) was the first organization globally to provide ICF-accredited coaching programs. The term 'Co-Active' symbolizes the dynamic interplay between 'Being' and 'Doing,' emphasizing that both are crucial. CTI’s coaching training is known for its unique experiential learning design, merging practical skills with a playful approach, leading to continuous meaningful change post-training. In Japan, CTI JAPAN has played a significant role in the development of coaching practices since its establishment in 2000.

For more information on CTI, coaching training programs, and coaches, visit here.

About NPO ETIC.

Established in 1993, ETIC. is an NPO dedicated to cultivating future leaders to build a better society. They've facilitated practical internships and entrepreneurship support programs for approximately 13,500 young individuals and supported the management and organizational strategies of over 2,000 enterprises. ETIC operates multiple accelerators that nurture social entrepreneurs, contributing significantly to the advancement of the social entrepreneur and NPO sectors in Japan. For further details, visit here.