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MMA Announces SMARTIES™ X Global 2025 Winners

On December 19, 2025, the Marketing + Media Alliance (MMA) proudly celebrated the remarkable achievements in marketing as it unveiled the winners of the SMARTIES™ X Global 2025 Awards. This prestigious event recognizes the most effective and groundbreaking marketing campaigns worldwide, focusing on innovation and measurable impact.

This year's awards revealed a total of 83 exceptional campaigns, recognized with 31 Gold, 29 Silver, and 23 Bronze awards. Additionally, 13 esteemed Industry Awards honored notable excellence across the diverse marketing landscape.

Distinguished Industry Award Winners

Among the standout honorees this year were:

• - Enabling Technology Company of the Year: Pinterest
• - Independent Agency of the Year: Consciouslab
• - Publisher of the Year: TikTok
• - Most Resilient Brand of the Year: Dove
• - Creative Agency of the Year: Dentsu Creative Vietnam
• - Media Agency of the Year: Spark Foundry Vietnam
• - Agency Network of the Year: Mindshare
• - Holding Agency Company of the Year: WPP
• - Brand of the Year: Ensure Gold
• - Advertiser of the Year: Unilever
• - Juror's Choice Award: The Walking Ads
• - Best in Show: Vision of Sakıp Sabancı Podcast

The SMARTIES™ X Global competition this year showcased submissions spanning across seven strategic channels: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing, E-commerce Marketing, Creative Innovation Impact, and AI Marketing. Each entry was meticulously evaluated by a respected international jury composed of leading marketing professionals, focusing on strategic rigor, creative execution, and tangible business results.

The Impact of Winning Campaigns

The winning campaigns not only push creative boundaries but also demonstrate the potential of marketing to create measurable changes. From initiatives that inspire behavioral shifts to innovative AI-driven strategies and seamless e-commerce solutions, these campaigns embody the essence of modern marketing excellence.

CEO Rohit Dadwal expressed, “We are witnessing a defining moment in marketing’s evolution. The SMARTIES™ X Global winners illustrate three critical shifts reshaping our industry: the rise of AI as a partner enhancing human creativity, the integration of purpose in driving loyalty and growth, and the demand for emotionally resonant marketing. In today’s multifaceted environment, the champions are those who marry bold creativity with strategic rigor and technological advancement.”

Benefits of Winning

Beyond recognition, SMARTIES™ X Global winners gain substantial competitive advantages. Their campaigns are featured in the esteemed MMA Business Impact Index (BII), developed alongside WARC, which enhances their credibility among clients and partners. The awards stand as a benchmark for effective marketing, acknowledging those who are innovating across the global marketing sector.

The SMARTIES™ Awards continue to celebrate individuals, teams, and organizations pushing the envelope in marketing effectiveness and innovation. To view the complete list of winners, visit the MMA website.

About the Marketing + Media Alliance (MMA)

The MMA is a global, non-profit organization dedicated to advancing marketers’ capabilities in creating value. With a significant global reach across 17 countries and a robust community of over 825 corporate members, the MMA engages in initiatives that develop evidence-based practices designed to boost enterprise value. Through various programs and events, including flagship summits and conferences, MMA serves as a vital hub for marketing leaders.

In summary, the SMARTIES™ X Global 2025 Awards highlight exemplary marketing strategies that are not just about reaching audiences but engaging and moving them in meaningful ways, setting a standard for future marketing endeavors.