Constant Contact Expands Its Marketing Education Reach with GURU Acquisition

In a strategic move to boost its offerings in small business marketing education, Constant Contact, a leading all-in-one digital marketing platform, has announced the acquisition of key assets from GURU Media Hub. This acquisition, made public on January 14, 2026, further solidifies Constant Contact's position as a leader in actionable and results-oriented marketing education for small businesses and nonprofits.

The assets acquired include the GURU Conference, which is recognized as the largest virtual email marketing event globally, and SubjectLine.com, a renowned platform dedicated to assessing and testing email subject lines. Additionally, Constant Contact has integrated the Certified GURU program, a comprehensive marketing education and certification initiative that has gained trust among marketers around the world. This merger of capabilities aims to enhance the integration of practical educational resources within the Constant Contact platform, offering invaluable insights and strategies that are grounded in real-world data.

Jay Schwedelson, founder of GURU Media Hub, will take on the role of a Brand Ambassador for Constant Contact, continuing his leadership over the GURU Conference and collaborating closely with Constant Contact to produce content and educational programs aimed at enriching the marketing expertise of small businesses.

Frank Vella, the CEO of Constant Contact, expressed his enthusiasm about this acquisition, stating, "At Constant Contact, we are dedicated to helping our customers tell their story and connect with their audiences. Integrating GURU Media Hub's valuable resources allows us to complement our powerful marketing tools with world-class education and community resources. This aligns with our mission of equipping small businesses with the tools they need to thrive in an increasingly competitive landscape."

The GURU Conference is known for its dynamic programming that focuses on providing tangible benefits to marketers. With this acquisition, Constant Contact consolidates its ability to offer comprehensive marketing tools alongside actionable strategies. This synergy is expected to foster confidence among small business owners, empowering them to execute effective marketing campaigns.

Jay Schwedelson commented on the collaboration, indicating, "This isn't about adding more noise to the marketing world—it's about scaling what genuinely works. Constant Contact has long been a top-tier service for small businesses and truly understands what they need to excel. Our conference was designed to provide marketers with clear, practical guidance they can implement immediately. Partnering with Constant Contact allows us to broaden this mission and its impact on a global scale."

As per the terms of the acquisition, GURU Media Hub will continue to operate independently, with Schwedelson at the helm steering its growth and creative strategy. While the specifics of the transaction details were not disclosed, the strategic implications are clear: Constant Contact is set to enhance its educational offerings significantly, providing small businesses with better resources to improve their marketing performance across various channels.

Constant Contact's comprehensive platform already serves thousands of small businesses and nonprofits, delivering tools through email, social media, events, and more, all designed to foster meaningful customer relationships and brand growth. This latest acquisition of GURU Media Hub is a significant step in its ongoing journey to simplify marketing for small businesses and help them thrive in their respective industries.

For more information about Constant Contact and its services, visit constantcontact.com.