#Japan #Tokyo #EssilorLuxottica #Ray-Ban Lab #Optical Frames

Ray-Ban Lab: An Immersive Experience Awaits

Ray-Ban, the renowned eyewear brand, is gearing up to launch a unique, immersive experience event known as the 'Ray-Ban Lab'. This initiative aims to redefine how optical frames are seen—not just as tools for vision correction, but as profound reflections of one’s personality and style.

Following a successful debut in December last year, Ray-Ban is set to expand this innovative experience across major cities in Japan, kicking off in Shibuya, Tokyo, on October 18-19, 2025. The central theme this year is to promote the idea that eyeglasses are not merely accessories; they are mirrors of one's inner self. Attendees will have the opportunity to encounter a side of themselves they have never seen before through a myriad of engaging offerings.

The event will feature a striking red container that embodies Ray-Ban's iconic branding, serving as the heart of the experience. Inside, visitors will be invited to explore different activities designed to help them discover their ideal style—a style that enhances their true self.

Uncover Your True Self with Five Distinct Styles

One of the highlights of the Ray-Ban Lab is a digital diagnostic tool developed under the guidance of stylist Saori Oyamada, a familiar face in the fashion and media worlds. By answering just five simple questions, visitors will receive tailored style recommendations that resonate with their personality. Once they have their results, they can try on optical frames that align with their newfound identity.

To add to the fun, there will be unique photo spots where participants can take pictures showcasing their 'new self'. Those who share their photos on social media will have a chance to win one of the free pairs of Ray-Ban optical frames featured during the event.

Saori Oyamada emphasized, "The way we perceive eyes can greatly influence the overall impression of a person. When envisioning your ideal self, using the power of eyewear is essential. Limitations often lie within ourselves, and our goal should be to overcome them. What matters is not to compare ourselves with others but to surpass our previous selves, opening doors to new perspectives. Even a small step forward is a significant success if it surpasses yesterday's self. Ray-Ban's consistently fashionable items provide the power to refresh your personal style just by wearing them."

Discover Ray-Ban's Authentic Lenses and Technology

Inside the experience container, attendees can also explore a diverse array of lens variations, showcasing Ray-Ban's cutting-edge lens technology. One feature, the photochromic technology 'TRANSITIONS®', allows users to witness how their lens color adapts to different lighting conditions through an interactive digital tool. This event will also serve as a preview for the new 'Transitions® Color Touch™ Capsule Collection', which introduces two models in four dynamic colors that shift from soft to deeper hues.

Furthermore, participants will receive exclusive stickers and coupons. Everyone who engages with the experiences in the container will receive a lens purchase coupon, ensuring that everyone leaves with a token of appreciation.

Event Details

• - Tokyo: Shibuya Cast Garden (1-23-21 Shibuya, Shibuya, Tokyo)

- Date: October 18-19, 2025, from 11:00 AM to 7:00 PM

• - Fukuoka: Fukuoka Daimyo Garden City (Daimyo 2-6-50, Chuo Ward, Fukuoka City)

- Date: October 25-26, 2025, from 11:00 AM to 7:00 PM

• - Kobe: Details will be announced on the special site

• - Osaka: Grand Front Osaka (4-20 Doshin, Kita Ward, Osaka City)

- Date: November 22-23, 2025, from 11:00 AM to 7:00 PM

Entry is free, and participants are encouraged to tag their experiences with the hashtags: #超えるジブン (Surpass Your Self) and #Ray-Ban.

For more information, visit the official Ray-Ban Lab website.

Join us to explore your unique style and discover an aspect of yourself that you've never encountered before!