#Japan #Tokyo #Roblox #IP Management #Dentsu Group

Dentsu Group Launches a New Solution

Dentsu Group has officially begun offering its innovative "Global Fan Community Growth Solution," aimed at assisting intellectual property (IP) holders in effectively managing their rights while simultaneously nurturing the growth of fan communities. This initiative aligns with the introduction of two beta features from Roblox, the License Manager and the Licenses catalog, scheduled for release on July 15, 2025.

The solution stems from the ongoing "House of Creators" project, initiated last year, which seeks to empower next-generation creators in sharing their content across online and social platforms worldwide. This initiative effectively acts as a collaborative launchpad for IP holders, allowing them to maximize the potential of their IPs in the user-generated content (UGC) era.

Through collaboration with Roblox and various IP holders, Dentsu has harnessed insights from its IP consulting tool, the Global Content Planner. This tool utilizes a plethora of analytical data to identify challenges faced by rights holders and delineate the scope of the solution concerning IP growth. By doing so, Dentsu is setting up multiple service lines utilizing Roblox's new licensing features.

The Global Fan Community Growth Solution aims to create a seamless workflow where creators can explore their ideas freely, backed by a proper understanding of the IP's world and rules. Furthermore, Dentsu envisions this initiative as a catalyst for collaboration between IP holders and creators, sparking creativity while promoting the expansion and evolution of the IP universe.

The Features of the New Solution

1. License Manager

The License Manager provides IP holders with a comprehensive management tool. This feature enables them to register their IPs on Roblox, set usage conditions, monitor usage, and grant licenses to creators. Such functionality is crucial for IP holders looking to navigate the complex landscape of digital content and community engagement effectively.

2. Licenses Catalog

On the other hand, the Licenses catalog offers creators an organized directory of licenses available for various IPs. It empowers creators to search for and apply for official licenses that allow them to utilize these IPs in their games, thus fostering an environment of collaboration and mutual benefit.

The Role of the Global Content Planner

The Global Content Planner functions as a foundational data platform based on Dentsu's unique IP research. It enables detailed analysis of content maps and demographic information, further supporting the structure and implementation of the Global Fan Community Growth Solution.

Conclusion

Through the launch of this solution, Dentsu Group aims to redefine the interaction between creators and IP holders, establishing a framework that not only nurtures creativity but also respects the rights of IP owners. By leveraging new technologies and features offered by platforms like Roblox, Dentsu is leading the charge in transforming the landscape of fan communities and IP management.

For those interested in the service lines and further details on collaboration opportunities, Dentsu Group invites entities and rights holders to reach out for personalized information.

For Business Inquiries
For more information about the service line, interested parties such as companies, organizations, or rights holders should contact the Global Business Development Office at Dentsu Group:
Koyama, Ikeda
E-mail: group-cc@dentsu.com

For Media Inquiries
For media-related queries, please contact the Group Corporate Communication Office at Dentsu Group:
Kojima, Shimazu
E-mail: group-cc@dentsu.com