#None #Canada #Best Buy #Rokt #Holiday Offers

Best Buy Canada Partners with Rokt

Best Buy Ads Canada is stepping up its game this holiday season by teaming up with Rokt, a leading company in ecommerce technology. This partnership aims to enhance the online customer experience through tailored transaction offers, a crucial move to engage shoppers when they’re most likely to convert.

Transforming Online Shopping

Rokt utilizes advanced machine learning and artificial intelligence to provide highly relevant advertisements tailored to each shopper's preferences. By integrating Rokt's technology, Best Buy Ads Canada will showcase personalized messages from various third-party brands on the checkout confirmation page of its ecommerce site, BestBuy.ca.

Tara Wilkinson, Best Buy Canada’s Director of Strategy, emphasizes the significance of personalized advertising: “Our partnership with Rokt gives us a new way to enhance the online customer experience by presenting shoppers with offers and messages that are relevant to them.” This personalization addresses a growing trend in consumer behavior, where ads that resonate with shoppers lead to better engagement.

Unique Brand Collaborations

The partnership with Rokt allows Best Buy to offer unique deals from brands that it doesn’t typically represent, such as Sirius XM, HelloFresh, and DoorDash. This not only boosts customer loyalty but also enriches the shopping experience, making it more engaging and rewarding for online shoppers. Laura Cosgrove, VP of Retail Strategic Partnerships at Rokt, stated, “Best Buy is a trusted destination for all things consumer electronics. By launching this partnership in time for the holidays, we are enhancing the shopping experience for the company's online customers.”

The Power of Rokt's Technology

Rokt's innovative ecommerce network is set to manage over 4.6 billion transactions across more than 20,000 businesses in 2024. This massive network enables merchants to control how they present offers and advertisements to customers, ensuring relevancy and increasing the likelihood of conversion. Customers will encounter offers expertly tailored to their interests right when they finalize their purchases, maximizing the impact of the advertising.

Rokt has made headlines for similar partnerships with other prominent brands, including Ulta Beauty and Macy's. These strategic collaborations signify a shift in how companies approach customer engagement, moving towards data-driven, personalized marketing strategies that resonate with consumers.

About Best Buy Canada

Best Buy Canada, a subsidiary of Best Buy Co., Inc., is among the largest omnichannel retailers in Canada. With more than 320 stores across the country, Best Buy operates various brands and offers a broad selection of lifestyle products through its website. The company is also dedicated to making a constructive impact on the community, particularly through programs that connect youth with technology to enhance their education.

About Rokt

Rokt stands out as a leader in ecommerce, focusing on creating value by tailoring each transaction to meet customer needs. With over a decade of experience, Rokt’s platform powers billions of transactions every year for top brands across North America, Europe, and the Asia-Pacific region, including giants like PayPal, Uber, and HelloFresh.

As the holiday season approaches, this partnership between Best Buy Canada and Rokt is set to transform the online shopping landscape, delivering a more personalized and engaging customer experience for millions of Canadians.