#China #Shanghai #Kantar BrandZ #IoT Ecosystem #Haier Group

Haier's Remarkable Rise on the Global Stage

Haier Group, the renowned leader in home appliances, continues to reinforce its global stature by securing the 54th position in the prestigious Kantar BrandZ Top 100 Most Valuable Brands for 2025. With a staggering brand value of $47.6 billion, representing an impressive year-over-year growth of 47.1%, Haier is not just celebrating a milestone; it is establishing its foothold as a frontrunner in the Internet of Things (IoT) ecosystem.

For seven consecutive years, Haier has maintained its position on this exclusive list, marking it as the only brand from the IoT ecosystem within this global ranking. The Kantar BrandZ rankings are renowned for their rigorous financial analysis combined with deep consumer insights across 54 markets, making this recognition a significant achievement for Haier.

In 2025, the total brand value within the Global Top 100 reached a record-breaking $10.7 trillion, an increase of 29% from the previous year. This growth underscores the overall resilience and innovation of global brands, with Haier's journey reflecting a successful strategic pivot towards ecosystem-based solutions and user-centered innovations.

Key Competitors and Market Landscape

Among the notable rankings, tech giants like Apple, with a brand value of $1.3 trillion, retained the top position for the fourth consecutive year, followed by Google, Microsoft, Amazon, and NVIDIA. This competitive landscape highlights the accelerated growth trajectory of brands, particularly those originating from China, which have doubled their brand value over the last 20 years and now represent 6% of the total brand value in the Global Top 100.

Haier's ascent within the Kantar BrandZ Global Top 100 illustrates the company's robust brand strategy, built on three fundamental pillars: the Smart Life Ecosystem, the Comprehensive Health Industry Ecosystem, and the Digital Economy Ecosystem. In an era dominated by IoT, Haier has transformed beyond traditional manufacturing by developing interconnected ecosystems that prioritize user co-creation and intelligent integration.

Innovation and User-Centric Strategies

In the Smart Life sector, Haier's ascent from traditional home appliances to creating intelligent living experiences aims to establish it as the world's most valuable home ecosystem brand. The Comprehensive Health Ecosystem spans life sciences, clinical medicine, and biotechnology, emerging as a national leader within just five years. Furthermore, their Digital Economy Ecosystem, underpinned by the COSMOPlat industrial internet platform, is catalyzing new productivity engines and facilitating sustainable transformations across various sectors.

Doreen Wang, CEO of Kantar Greater China and Global President of Kantar BrandZ, emphasized that Haier's evolution is not merely about regional growth but also reflects China's growing influence in defining the future of global value creation. The persistent presence of Haier on the BrandZ Global Top 100 list is a testament to both its enduring brand strength and the increasing importance of Chinese brands on the global stage.

Embracing AI for the Future

As artificial intelligence (AI) continues to reshape global industries, Haier has identified 2025 as a pivotal year for large-scale AI applications. The company aims to integrate AI into its operations comprehensively, fostering a robust productivity and innovation engine that further enhances its three pillar ecosystems. Haier focuses on maximizing human value during this AI era; Zhou Yunjie, Chairman and CEO of Haier Group, noted that user needs are shifting from passive acceptance to active co-creation, compelling Haier to reinvent user interaction radically.

To meet this transformation, Haier is boldly redefining user engagement through intelligent collaboration. "We either evolve alongside AI or we fall behind," Zhou remarked, guiding the company to integrate AI into all scenarios to empower individuals and create a future where technology adapts to people's needs.

In the Smart Life Ecosystem, Haier has developed UhomeGPT, its proprietary foundational model equipped with essential capabilities including understanding, perception, and vitality. Through this innovation, Haier is redefining everyday experiences by developing AI-connected kitchen solutions that merge appliances like refrigerators and ovens. In the Digital Economy sphere, COSMOPlat independently developed a lightweight and scalable industrial model, CosmoGPT, which supports functionalities such as intelligent Q&A, code generation, and decision-making processes.

Haier's continuous rise in the Kantar BrandZ Top 100 not only reflects its brand strength but also signals the growing influence of Chinese brands on the global landscape. By pursuing an ecosystem-based brand strategy and continually transforming towards AI, Haier is setting a new benchmark in innovation in the age of intelligent connectivity.