TCL Enhances Strategic Retail Partnership with MediaMarktSaturn in Germany

TCL and MediaMarktSaturn Expand Their Strategic Alliance in Germany

TCL, renowned for being the leading global brand in ultra-large televisions and mini LED technology, recently revealed plans to extend its successful retail partnership with MediaMarktSaturn into Germany. This strategic collaboration aims to make TCL's innovative products more accessible to German consumers. Starting this May 2025, TCL's cutting-edge technology will be available across all MediaMarkt and Saturn physical stores and online platforms nationwide.

To celebrate this new venture, MediaMarktSaturn is introducing a special cash-back program offering customers rebates of up to 400 euros on select TCL products. Shoppers will readily find TCL's latest QD-Mini LED innovations, including the new C7K model and an expanded P7K QLED series. These products are designed not only to incorporate advanced technology but also to provide an exceptional user experience, aligning perfectly with the needs and expectations of today's consumers.

Both TCL and MediaMarktSaturn have committed to enhancing this partnership by leveraging their respective strengths in technology and retail. Alex Ma, TCL's National Director for Germany, Switzerland, and Austria, remarked, "With MediaMarktSaturn as a key partner, we're opening a new chapter for TCL in Germany, significantly boosting our visibility and bringing high-quality, innovative technology to more people."

Bas Eijsink, Commercial Director at MediaMarktSaturn Germany, backed this sentiment by stating that TCL's vision and product innovation were in perfect alignment with their ambition to lead the market in both product innovation and customer experience. He said, "Together, we are broadening our product range and providing customers with even more reasons to choose MediaMarktSaturn."

This agreement not only strengthens TCL's presence in the German retail market but also contributes to its long-term growth across Europe. As one of the world's leading TV brands, TCL is dedicated to making advanced entertainment and smart home technologies accessible to a broader audience. Partnering with a trusted retailer that has extensive market presence and local expertise, TCL aims to ensure that more households enjoy innovative and high-performing solutions designed for everyday living.

In addition to product availability, TCL plans to engage in various marketing campaigns including sponsorship activations tied to major sporting events, including their role as a World Olympic Partner and the Official Partner of the German National Football Team. Such initiatives underline TCL's commitment to merging sports passion with technology, enhancing brand visibility while promoting a vibrant user experience.

The excitement around this collaboration marks a significant step forward for TCL in the European market as they aim to captivate the hearts and minds of German consumers.

For more details about TCL's innovative products, please visit TCL's official website.