TCL and MediaMarktSaturn Strengthen Retail Partnership in Germany

TCL, recognized as the global leader in ultra-large televisions and mini LED TVs, has made a significant announcement regarding the expansion of its strategic partnership with MediaMarktSaturn Retail Group. This expansion marks an important milestone as it allows TCL's innovative product lineup to now be available across all MediaMarkt and Saturn stores in Germany, both online and offline, starting May 2025.

As a celebration of this partnership launch in Germany, TCL is introducing a special cashback program that allows consumers to benefit directly from this collaboration, offering up to 400 euros in rebates. This initiative is designed to enhance customer engagement and introduce them to TCL's latest QD-Mini LED innovations.

Among the standout products available in Germany are the C7K series and the expanded P7K QLED range. Each of these products showcases advanced technology aimed at delivering premium user experiences, reinforcing TCL's commitment to quality and innovation in consumer electronics.

The strategic alliance between TCL and MediaMarktSaturn is not solely based on product offerings. Both companies are united by their passion for sports, with TCL's involvement as a global Olympic partner and an official partner of the German national football team, highlighting their collaborative approach beyond just retail.

Alex Ma, the head of the DACH region at TCL, articulated the significance of this partnership, stating, “With MediaMarktSaturn alongside us, we are opening a new chapter for TCL in Germany. Together, we are increasing visibility and providing innovative, high-quality technology to more people throughout the country.”

On the other side, Bas Eijsink, Managing Director of MediaMarktSaturn Germany, emphasized the value of having TCL as a partner: “TCL is a reliable and forward-thinking partner that perfectly aligns with our ambition to lead the market in terms of product innovation and customer experience. Together, we are enriching our product assortment and giving customers even more reasons to choose MediaMarktSaturn.”

This significant partnership not only enhances TCL's presence in the German retail sector but also supports long-term regional growth. As one of the largest TV brands globally, TCL strengthens its commitment to making advanced home entertainment and smart home technologies accessible to a wider range of consumers. By collaborating with a trustworthy retail leader with vast market coverage and local expertise, TCL is poised to help more households enjoy high-performance and innovative solutions designed for everyday life.

For more information and to explore the range of products available, please visit TCL's official website.

About TCL

TCL specializes in the research, development, and manufacturing of consumer electronics, including televisions, mobile phones, audio devices, smart home products, and home appliances. Combining thoughtful design with innovative technology, TCL's product lineup is crafted to inspire greatness while offering must-have features and meaningful experiences. As one of the world’s largest consumer electronics brands, TCL's vertically integrated supply chain and state-of-the-art display panel factory enable the brand to innovate for everyone.