TCL Expands Strategic Retail Partnership with MediaMarktSaturn in Germany

On May 16, 2025, TCL, a global leader in ultra-large televisions and mini LED technology, revealed the expansion of its strategic retail partnership with MediaMarktSaturn Retail Group, a prominent electronics retailer in Europe. This collaboration will extend TCL's presence to all MediaMarkt and Saturn stores across Germany, allowing a broader audience to access its latest innovative products.

The partnership launch will offer German consumers an exciting opportunity to participate in a cashback program worth up to 400 euros, allowing them to directly benefit from this collaboration. Starting in May 2025, selected TCL products, which are already available in several MediaMarkt locations, will be accessible in all physical stores and online platforms operated by MediaMarkt and Saturn.

Among the featured innovations are TCL's latest QD-Mini LED models, including the C7K and the expanded QLED P7K series. Each product is designed to deliver premium technology and a superior user experience. Beyond their technological prowess, TCL and MediaMarktSaturn are inspired by a shared passion for sports. They capitalize on TCL's extensive sponsorship portfolio, including partnerships as a global Olympic partner and the official partner of the German national football team.

During the announcement, Alex Ma, TCL's regional director for the DACH region, expressed enthusiasm about opening a new chapter for TCL in Germany. He stated, “Partnering with a strong entity like MediaMarktSaturn allows us to enhance our visibility and introduce innovative, premium technologies to a larger audience throughout the country.”

Bas Eijsink, Chief Commercial Officer at MediaMarktSaturn Germany, echoed this sentiment, emphasizing TCL as a progressive partner aligning perfectly with their ambition to lead in product innovation and customer experience. He remarked that this partnership not only broadens their product range but also provides customers with more reasons to choose MediaMarktSaturn for their electronics needs.

This collaboration strengthens TCL's retail footprint in Germany and across Europe, bolstering its commitment to delivering advanced entertainment and smart home technologies to a greater number of consumers. Through this partnership with a trusted retailer that has a wide market reach and deep local knowledge, TCL aims to empower more households to enjoy high-performing and innovative solutions in their daily lives.

For more information on TCL's offerings, you can visit TCL's website.

As one of the world's largest consumer electronics brands, TCL specializes in research, development, and manufacturing across various sectors, including televisions, mobile phones, audio equipment, and smart home devices. Their products marry thoughtful design with innovative technologies to inspire excellence and provide meaningful experiences to users. TCL’s vertically integrated supply chain and state-of-the-art display panel production facilities enable them to innovate for everyone, truly making technology accessible.

For further details on the latest TCL developments and product specifications, check out their extensive product lineup online.