Experience Online Seoul Travel with MUSINSA's Unique Campaign

Explore the Exciting "DIGGING SEOUL BY MUSINSA" Campaign

MUSINSA, a leading online fashion platform in South Korea, is thrilled to announce its latest campaign, "DIGGING SEOUL BY MUSINSA", running from June 5 to June 13, 2024. This engaging online event is designed to bring the essence of Seoul's vibrant fashion and beauty scene directly to consumers, allowing them to experience the excitement of a virtual Seoul trip.

An Online Journey in Seoul

The campaign celebrates the rich tapestry of Seoul’s popular tourist spots, curating a selection of fashion and beauty brands that represent the city's unique trends and styles. For those unable to visit in person, this online platform offers an incredible opportunity to discover trending brands that are typically only found in specific locales.

Participants can explore four specific districts known for their fashion and cultural significance:
1. Sungsu - Renowned for its emerging fashion scene.
2. Hannam - Home to contemporary brands.
3. Hongdae - Famous for its vibrant street culture.
4. Myeongdong - The heart of K-Beauty.

During the campaign, visitors can dive into exclusive collections, including major items from each participating brand. Additionally, engaging content such as styling snapshots created in collaboration with influencers and original content that highlights cafes and art spaces in these areas will be available, making the experience enjoyable beyond just shopping.

Participating Fashion Highlights

MUSINSA is partnering with many of the most sought-after fashion brands trending in Korea. This includes Matin Kim, which recently opened its flagship store in Shibuya's MIYASHITA PARK in April, and other brands like SATUR, YESEYESEE, and MUSINSA STANDARD WOMAN. Notably, several K-Beauty brands, such as Oddtype, KEYTH, Rest & Recreation Beauty, and MADPEACH, will also participate, providing a wide selection of products for customers.

Spectacular Savings and Offers

Shoppers will enjoy discounts of up to 85% off during the DIGGING SEOUL BY MUSINSA campaign. With daily special promotions, including Brand Days, time-limited sales, and additional discount codes, every day presents new opportunities to save. On Brand Day, at 10 AM each day, five prominent brands will be featured, offering exclusive discounts accompanied by a special promo code for an additional 20% off.

Further enhancing the experience for consumers, MUSINSA is also rolling out engaging activities that reward participation. These include a Daily Attendance Check where participants can earn up to 1,000 shopping points, and an SNS Comment Campaign with chances to win 10,000 points that can be instantly used in the MUSINSA Global Store. Additionally, the excitement continues with an event offering tickets to the Show! Music Core in JAPAN scheduled for July, appealing to K-POP enthusiasts.

The MUSINSA Brand

Since opening its global online store (https://global.musinsa.com/jp/) in July 2022, MUSINSA has consistently showcased the latest in Korean fashion and culture to the world. The brand gained significant traction after hosting a pop-up store in Harajuku, Tokyo, in April 2023, which drew attention from many prominent figures in South Korea and Japan. This success has contributed to a rapidly increasing brand recognition in Japan, with many Korean fashion brands eager to participate in this expanding marketplace. As of December 2024, around 1,600 Korean fashion brands are set to join the MUSINSA GLOBAL STORE, with even more expected to be introduced in the future.

Dive into DIGGING SEOUL BY MUSINSA and discover the compelling allure of Korea's hottest fashion and beauty brands. Join us to experience everything that this campaign has to offer!