#Japan #Sustainable Fashion #Tokyo #HERENESS #Outdoor Wear

Welcome to HERENESS TOKYO

On April 10, 2025, the Nihonbashi area will welcome a new chapter in outdoor retail with the grand opening of HERENESS TOKYO, a flagship store for the innovative sportswear brand HERENESS. Specializing in premium apparel made from natural and recycled materials, HERENESS is focused on enhancing the joy of physical activity for everyone.

A Unique Location

Situated just a one-minute walk from Bakuroyokoyama Station, HERENESS TOKYO is nestled in a historic building dating back to 1930, recognized as one of the top modern buildings in Chuo Ward. This area of Nihonbashi, stretching from Kodenmachō to Bakuroyokoyama, is not only a retail hub for independent outdoor stores but also a key destination for travelers, thanks to its proximity to both Narita and Haneda airports, alongside numerous nearby hotels.

Store Layout and Offerings

The store spans two floors, each measuring approximately 48.35 square meters, showcasing the complete range of HERENESS products. The first floor will feature best-selling items, with a strong emphasis on wool T-shirts and seasonal apparel, all beautifully displayed using USM fixtures that highlight trail and road running features.

On the second floor, customers can explore categories dedicated to hiking, lifestyle, training, and underwear. A central table display will present a curated lifestyle collection, designed to both inspire and engage visitors.

Sustainable Practices

Every design element in HERENESS TOKYO reflects the brand’s commitment to sustainability. The store employs fixtures made from recycled materials, reusable components, and antique elements. Additionally, thoughtfully placed books will provide insights into the HERENESS ethos and its inspirations.

About the Brand

HERENESS aims to share the joy of movement with as many people as possible. They understand that exercising should feel pleasant, rather than a chore. The brand name itself,