#esports #Cayman Islands #Grand Cayman #Tanssi #Trexx

Introduction

In an exciting move for the esports community, Tanssi, a pioneering infrastructure-as-a-service protocol, has joined forces with Trexx, a Brazilian gaming and social-finance startup. Their primary aim is to revolutionize the monetization of fan engagement in esports through the launch of a purpose-built Layer 1 blockchain. This innovative partnership promises not just to enhance how esports teams and creators earn from their communities but also to reshape the entire fan experience.

The Evolution of Esports Monetization

Traditionally, monetizing the vast audience that engages with esports has posed significant challenges. A striking fact highlights this issue: only 5% of gamers typically make in-game purchases, leaving a majority of fans unmonetized. Furthermore, over 80% of esports teams rely heavily on sponsorships, which they often cannot control or influence. To tackle this fundamental issue, Trexx has developed an advanced blockchain system powered by Tanssi, facilitating AI-driven loyalty and on-chain monetization directly aimed at esports communities.

Trexx's Ambitious Goals

Trexx identifies gamers not merely as players but as community builders and value creators. The launch of their dedicated L1 blockchain via Tanssi empowers them to provide tailor-made loyalty mechanisms and community-oriented experiences for gamers. This strategic approach initiates in Brazil, with plans to extend throughout Latin America. Heloísa Passos, the CEO of Trexx, emphasizes the significance of this shift by stating, "By launching our own chain with Tanssi, we can finally deliver the loyalty mechanics and community experiences gamers deserve."

Advantages of a Purpose-Built Blockchain

Creating a specialized L1 on Tanssi confers several advantages to Trexx. The primary benefit is increased control over transaction fees, throughput, and the underlying logic for loyalty incentives. Notably, this chain is EVM-compatible, ensuring seamless interoperability with Ethereum and various Tanssi L1s. This capability not only enhances liquidity but also ensures that assets remain interconnected within the ecosystem. Gamers benefit from reduced fees and quicker transaction confirmations, enhancing their overall gaming experience.

The Technical Edge

With Tanssi handling the essential backend operations, such as validator orchestration and developer support, Trexx can concentrate solely on key aspects like user adoption and providing real value to its platform users. As Thiago Rüdiger, CEO of Tanssi Foundation stated, "Projects don't want to spend a year on plumbing. Now that Trexx is live on Tanssi, it can instead focus on delivering impactful products."

Current Developments and Future Path

Trexx has already partnered with 16 Brazilian esports teams, effectively paving the way for new activations in collaboration with ESL Brazil. This community-centric approach positions Trexx as a forerunner in embracing blockchain technology within the gaming sector by leveraging Tanssi's network for high-throughput and low-fee deployments.

Conclusion

The partnership between Tanssi and Trexx signifies a revolutionary step toward enhancing engagement and monetization in esports. By utilizing blockchain technology, they aim to empower players and creators while improving the overall ecosystem for esports fans. As Trexx prepares to roll out its initiatives, it marks the beginning of a new era for both gaming communities and the esports industry as a whole. The transformation has just begun, and its implications are bound to resonate across the entire gaming landscape.