Rare Breed and Stray Project Unite for Shelter Dogs' Awareness This October

Raising Awareness for Shelter Dogs

In October, a new initiative called "Impossible to Ignore" will be launched by Rare Breed®, a premium dog treat company that supports underdog dogs, in collaboration with Stray Project. This campaign coincides with National Adopt a Shelter Dog Month, aiming to transform awareness into meaningful actions that support homeless dogs across the nation.

The core of this impactful campaign is a limited-edition clothing collection designed by Rare Breed in partnership with Stray Project. Each time a product is purchased, Stray Project will donate a generous 80 meals to shelter dogs via Greater Good Charities®, ensuring that these dogs receive the nourishment they need while waiting for their forever homes.

Stray Project believes that all shelter dogs deserve visibility and respect, and through this collaborative effort, they are making this vision a reality. To bring attention to these animals seeking families, Rare Breed and Stray Project collaborated closely with Stronger Shot Photography and the Humane Society of Tampa Bay. They captured striking photographs of 12 real shelter dogs currently available for adoption. Not only do these beautiful images feature in the marketing materials, but they also give these dogs the chance to connect with potential adopters.

As Frank Jackman, Director of Emerging Brands at Link Snacks, explains, "There are incredible dogs in shelters just waiting to be noticed. 'Impossible to Ignore' is about changing that narrative." This initiative is an integral part of Rare Breed’s ongoing mission to promote the well-being of dogs everywhere, providing them with quality treats made from only three ingredients.

The campaign highlights the importance of professional photography in showcasing the true personalities of shelter dogs. Adam Goldberg, the founder of Stronger Shot Photography, emphasizes how an engaging photograph can create a connection and encourage someone to consider adopting a specific dog. The mission to spotlight real shelter dogs aligns perfectly with Rare Breed’s dedication to making a difference in their lives.

Evan Graves, Co-Founder of Stray Project, stated, "Shelter dogs deserve to be seen, celebrated, and given every opportunity to find a loving home." The partnership with Rare Breed was formed due to their shared passion for elevating the plight of these animals.

This collaborative effort aims not only to highlight the dogs in need but also to inspire more individuals to think about adoption—not just in October, but all year round. Over the years, Rare Breed has been involved in numerous initiatives, including treat donations and sponsorships aimed at reducing adoption fees, all to help dogs find responsible homes.

How to Get Involved

If you want to contribute to this enlightening campaign and help provide meals to shelter dogs, you can participate in various ways:
- Visit the Campaign Site: Head over to strayproject.com/impossible to discover how each purchase can help!
- Join the Movement: Sign up for notifications to remain updated on any developments.
- Shop the Collection: Look out for the limited-edition Rare Breed × Stray Project clothing collection launching on October 22.
- Meet the Dogs: See the shelter dogs who are featured in the Impossible to Ignore campaign, and learn more about them.

Follow the campaign's journey and support the visibility of shelter dogs by joining on Instagram at @rarebreedpet and @strayprojectco. Together, we can help ensure that these dogs find the loving homes they deserve.