Authentic Brands Group Welcomes Lark-Marie Antón as New Chief Communications Officer

Authentic Brands Group Welcomes Lark-Marie Antón

On October 12, 2026, Authentic Brands Group (Authentic), a prominent player in the global brand and entertainment sector, revealed the appointment of Lark-Marie Antón as their new Chief Communications Officer. Antón is poised to lead the company's global communications and corporate brand strategy, aimed at amplifying the visibility of Authentic's platform, its growing entertainment business, and the cultural significance of its extensive portfolio.

A Rich History in Communications

Lark-Marie Antón brings to Authentic over 20 years of invaluable experience in communications, brand strategy, integrated marketing, and reputation management. Her career highlights include her role as Chief Communications and Brand Officer at USA TODAY Co., formerly known as Gannett, where she oversaw enterprise communications across a national and local media network comprising over 200 properties. Notably, she played a pivotal role in successfully executing the rebranding effort from Gannett to USA TODAY Co.

Before her tenure at USA TODAY Co., Antón held various senior communications and marketing positions at distinguished companies such as Hertz, Verizon, Aura, and Loews Hotels. She also served as a Deputy Press Secretary in the administration of former New York City Mayor Michael Bloomberg, further solidifying her expertise in shaping narratives for high-profile organizations.

An Exciting Future at Authentic

Authentic Brands Group's President and CEO, Matt Maddox, expressed enthusiasm regarding Antón's appointment, stating, "Lark has spent her career shaping the narratives and reputations of high-profile companies and individuals, with deep expertise in media and marketing. Her leadership and creativity will be important as we continue to grow and bring the full Authentic story to the world."

In her new role, Antón aims to harness her extensive background to craft compelling narratives and strategies that resonate with audiences, thereby enhancing Authentic's growth trajectory. With a diverse portfolio that encompasses iconic brands and cultural assets, the company is well-positioned for continued evolution and innovation in the brand landscape.

Educational Background and Leadership Roles

Lark-Marie Antón's academic qualifications include a Master of Arts degree in Communication Studies from West Virginia University and a Bachelor of Arts degree from Marist University. Besides her professional commitments, she contributes to the academic community as a trustee on the Board of Trustees at Marist University and is a member of the Board of Green-Wood, a national historic landmark.

About Authentic Brands Group

For readers unfamiliar with the brand, Authentic Brands Group is an influential global brand and entertainment platform dedicated to owning and investing in notable intellectual property and cultural heritage. It works to propel brands forward by integrating storytelling, premium content, unforgettable live experiences, and global commerce.

With a network of over 1,700 leading licensees and strategic partners spanning 150 countries, Authentic's brands collectively generate over $38 billion in annual systemwide sales. Their extensive portfolio features more than 50 iconic brands, including Reebok, Champion, Elvis Presley, Sports Illustrated, and Care Bears, reaching nearly a billion followers on social media platforms.

As Lark-Marie Antón steps into her role, the entire Authentic team looks forward to her leadership in shaping the brand's next chapter, as they work to create a lasting cultural impact through innovative strategies and powerful storytelling.