#USA #Puerto Rico #San Juan #Digital Experience #Christmas Traditions

Unveiling 'Mi Casa, Mi Navidad'

Discover Puerto Rico has launched an exciting new digital experience titled "Mi Casa, Mi Navidad," aimed at celebrating the longest holiday season in the Western Hemisphere. This initiative is designed to immerse audiences in the warmth and joy of Puerto Rican holiday traditions, allowing them to connect with the island's unique culture from the comfort of their homes.

A Unique Interactive Experience

The initiative was carefully crafted by Discover Puerto Rico, the island's official Destination Marketing Organization (DMO). The digital experience is an interactive hub that provides users with an opportunity to explore the rich tapestry of Puerto Rican culture, music, and culinary delights through storytelling and gamified elements. Inspired by a charming storybook illustrated by a local artist, this platform encapsulates the essence of Puerto Rican holiday customs.

Features of the Digital Hub

The digital journey includes several engaging components:

• - Dedicated Landing Page: A single hub that offers seamless access to various elements like the storybook, audio narration, and recipes.
• - Bilingual Digital Storybook: An eBook presented in both English and Spanish, which follows two sisters on their journey to rediscover the meaning of Christmas through family traditions.
• - Audiobook Version: A bilingual audio experience enriched with sounds of nature and traditional music that enhance the storytelling.
• - Iconic Puerto Rican Recipes: Recipes inspired by traditional dishes featured in the narrative, allowing families to recreate festive meals such as asopao and coquito at home.

Heartwarming Narrative and Cultural Significance

The narrative centers around sisters Lara and Lía, who reconnect with their Puerto Rican roots, guided by their grandfather and grandmother. As they engage with their heritage, they partake in local customs such as parrandas and learn about the famous Los Reyes Magos. The story is a celebration of cultural pride, family unity, and the joyful rhythms of Boricua life.

"Seeing our childhood come to life through our words and illustrations has been incredibly fulfilling," mentioned Caroll and Joanne López of Mundo Nana Nina. They express their hope that every family will connect with the narrative and cherish it as they do.

Waldemar Lozada, the illustrator, added that collaborating with Discover Puerto Rico ensures that this meaningful project resonates with audiences both locally and globally. It is an important opportunity to share talented Puerto Rican artistry with the wider world.

Launch and Ongoing Content

The launch of 'Mi Casa, Mi Navidad' isn't just a one-time event; it marks the beginning of a phased rollout of new content throughout the holiday season. This includes fresh chapters of the story, collaborations, and cultural insights to be unveiled in the coming weeks.

Starting from November 20th, audiences can access the virtual hub to savor the engaging story, listen to the immersive audio experience, and discover recipes to bring Puerto Rico's festive ambiance into their homes. Furthermore, visitors will learn about upcoming holiday events in Puerto Rico, such as Three Kings Day and more activities that extend the celebrations well into January.

To embark on this heartwarming journey through Puerto Rican traditions, visit DiscoverPuertoRico.com and enjoy the various offerings of 'Mi Casa, Mi Navidad.' This initiative not only promotes Puerto Rico as a premier travel destination, but it also fosters a deeper understanding and appreciation for its cultural heritage.