#USA #East Hanover #OREO Cookies #Cookie Flavors #Twist Lick Vote

A Sweet Showdown: OREO Launches 'Twist, Lick, Vote' Campaign

In a groundbreaking initiative, OREO, the beloved cookie brand under Mondelēz International, is offering fans a unique opportunity to influence which of its three new limited-edition flavors will make a comeback in 2027. Starting August 24, cookie enthusiasts across the United States can indulge in OREO Banana Pudding, OREO Deep Fried, and OREO Chicken & Waffles Cookies and cast their votes. With this exciting campaign, dubbed the "Twist, Lick, Vote" campaign, OREO is not only bringing playful flavors to the marketplace but also involving fans in a dynamic decision-making process that has never been seen before.

The Flavors in Focus

Each of the three new cookie flavors presents a unique taste sensation:

• - OREO Banana Pudding Cookies feature layers of rich banana and vanilla pudding in a delectable dual-layered cream, nestled between classic vanilla wafer cookies.
• - OREO Deep Fried Cookies take inspiration from the iconic deep-fried taste, offering a combination of fried dough-flavored cookies wrapped around layers of dark chocolate and fried dough-flavored cream.
• - OREO Chicken & Waffles Cookies are a first-of-their-kind, showcasing a unique waffle texture and dual-layered cream infused with sweet and savory hints, mimicking the beloved breakfast dish's flavors.

How to Participate

Voting is set to commence on August 17, 2026, when fans can purchase the limited-edition packs through presale at OREO.com/UnwrapTheCollab or on TikTok Shop, with orders beginning to ship nationwide starting August 24. Fans can cast their votes at OREO.com/twist-lick-vote from now until October 12, 2026, ensuring their opinions shape the future of these sweet treats.

As an exciting bonus, each vote submitted will automatically enter participants into a sweepstakes for a chance to win a year's supply of original OREO cookies. The winner of the flavor showdown will be announced on October 13, 2026. This engagement not only showcases OREO’s commitment to customer satisfaction but also builds a stronger connection with its consumer base.

Brand Commitment to Innovation

Matt Foley, Vice President of OREO, expressed excitement about this bold flavor exploration, stating, "For decades, our consumers have supported our wildest, most creative flavor endeavors, and now we want to elevate that relationship. Through this campaign, we are providing our community with true agency to help decide the future of our product lineup." This illustrates OREO’s recognition of the importance of fan engagement in the rapidly evolving snack market.

According to Rohit Sakhamuri, Senior Brand Manager for OREO Innovation, this flavorful initiative stems from the recent Mondelez State of Snacking report highlighting that "delicious," "fun," and "tasty" play significant roles in consumers’ preferences. The development of these flavors reflects extensive research into current snacking trends, showcasing OREO’s dedication to balancing complex flavors with consumer expectations.

Conclusion

The "Twist, Lick, Vote" campaign is more than just a promotional activity; it embodies a movement towards empowering consumers and inviting them to partake in the culinary crafting of their favorite snacks. As fans prepare to vote, OREO not only reinvents the cookie aisle but also revolutionizes consumer-brand relationships in the snack industry. To stay updated on this exciting flavor showdown and engage with the OREO community, fans can follow OREO on various social media platforms. Don’t miss out on this delicious opportunity to shape OREO's cookie future!

Please note, participation in the sweepstakes requires legal residency in the U.S. and entrants must be 18 years or older.