#None #Hanshow #Shopreme #Lucky Cart

Revolutionizing Retail with Smart Cart

In a bold move that promises to enhance the shopping experience, Hanshow, a global leader in digital store solutions, has unveiled the Smart Cart, developed in collaboration with shopreme and Lucky Cart. This innovative solution aims to revolutionize how shoppers interact with physical retail environments, integrating AI-driven shopping assistance, precise in-store navigation, self-checkout options, multi-layered loss prevention, and embedded retail media capabilities.

Transforming Traditional Carts into Smart Solutions

The Smart Cart redefines the traditional role of shopping carts by turning them into intelligent touchpoints that accompany customers throughout their shopping journey. With its advanced capabilities, these carts bridge the gap between product discovery and self-checkout, interlinking the shopper's journey with the store's digital infrastructure. This synergy facilitates smoother interactions between customers, retailers, and brands.

Philippe Brochard, Chair of the Advisory Board at Hanshow, noted, "Physical retail is entering a new era, where engagement with shoppers, in-store operations, and retail media are increasingly interconnected. The Smart Cart emerges as an intelligent touchpoint that consolidates these capabilities into a single in-store experience. By incorporating retail media functionalities, retailers can offer more relevant and personalized shopping journeys while preserving the unique advantages of physical stores."

Enhancing the In-Store Journey

Beyond merely streamlining payment processes, the Smart Cart adds significant value across the retail ecosystem. For shoppers, it introduces an intuitive navigation system paired with features such as synchronized shopping lists, personalized recommendations, proximity-based promotions, and accurate indoor navigation, making product selection more efficient and secure.

Self-scanning, flexible payment options, and digital receipts further enhance this experience, minimizing friction from product discovery to checkout. Retailers, on the other hand, benefit from a consolidated point of contact that integrates customer service capabilities, security measures, transaction handling, and operational management. The multi-layered loss prevention features combine advanced software with AI-driven camera technology, supporting secure self-checkouts while ensuring a seamless customer experience without relying solely on random checks.

Insights into shopper trajectories and cart data empower retailers to refine in-store operations and gain a deeper understanding of customer journeys. By incorporating essential purchase and payment functions throughout the shopping experience, the Smart Cart minimizes friction, boosts operational efficiency, and alleviates pressure on traditional checkout lines, allowing retailers to maintain control over customer experiences, activation strategies, and commercial goals.

Flexible Configurations for Diverse Retail Needs

To cater to various retail formats and digitization strategies, the Smart Cart solution is available in two configurations: a fully integrated Smart Cart featuring weight-based loss prevention and a retrofit configuration utilizing AI camera technology. Both options operate on the same software and shopreme integration, requiring comparable investment levels, thus providing retailers the flexibility to choose the configuration that best meets their needs. Retailers can even test both options in parallel without creating independent technological stacks.

Unlocking New Opportunities for Brands

For brands, the Smart Cart opens new avenues to achieve promotional accuracy and measurement in-store that rival online standards. Integrated retail media capabilities facilitate closer contextual interactions at purchase points, connecting visibility, consideration, engagement, and shopping basket results via closed-loop measurement. This creates a more accountable and actionable retail media environment, bridging the gap between e-commerce intelligence and in-store activation.

Romain Charles, CEO of Lucky Cart, highlighted the benefits of this technology, saying, "Retail media continues to draw near the purchase decision point—the 'first moment of truth'—where shopper attention and conversion are highest. With Smart Cart, we bring to the aisle what we’ve excelled at online for years: precise targeting, unobtrusive personalization, and measuring the impact of every dollar brands invest."

An Ecosystem Built on Collaboration

This innovative solution combines expertise across three key areas that have traditionally functioned through separate store systems. Hanshow provides the technological foundation and smart store infrastructure that enables large-scale deployment in diverse retail environments, leveraging its experience in digital store solutions, ESL connectivity, and IoT-enabled retail operations. This platform connects Smart Carts to the broader store ecosystem, supporting AI-powered services, precise indoor positioning, and proximity-based interactions. Its flexible, agnostic AI architecture allows retailers to adapt to different technological settings, compliance requirements, and future innovation opportunities.

Shopreme contributes its unified self-checkout ecosystem and expertise, which includes self-scanning, in-cart payment, multi-layered loss prevention, staff applications, and detailed analytics. Integrating with existing POS, loyalty, ERP, and other systems allows retailers to expedite deployment while maintaining operational efficiency and security at scale.

Lucky Cart's experience in retail media, shopper activation, and performance measurement, powered by AI and data science, converts every shopper interaction into personalized real-time offers displayed on the cart's screen. This integration enables contextual content delivery, one-to-one personalized promotions, and closed-loop measurement, seamlessly incorporating brand interaction into the shopping experience.

Together, these partners create a cohesive Smart Cart solution that enriches the shopping journey by connecting shopper engagement, store intelligence, and brand activation in unprecedented ways.

Closing the Digital Divide

As part of Hanshow's Store Digital Twin platform, the Smart Cart expands its role and evolves from a simple purchasing device into an intelligent interaction layer that connects buyers, products, and spaces. By generating real-time insights throughout the shopping journey, the platform fosters a more connected and responsive store experience. It also strengthens the digital foundation that allows retailers to integrate retail media, loyalty programs, operational intelligence, and shopper interactions within a unified ecosystem.

Through continuous innovation and collaboration across the ecosystem, these three partners aim to help retailers bridge the gap between digital shopper expectations and physical retail experiences, bringing the intelligence of digital commerce into brick-and-mortar stores and revitalizing the shopping experience.

The Smart Cart solution will be showcased at Hanshow’s booth (Hall 6, Stand E-020) during NRF 2026 Retail's Big Show Europe, taking place from September 15 to 17, 2026, at Paris Expo Porte de Versailles. Visit to discover how collaboration within the ecosystem is shaping the next generation of connected retail experiences.