#United States #New York #K-Beauty #VT-Cosmetics #Reedle Shot

VT-Cosmetics Launches 'REEDLE SHOT' in the U.S.

On July 13, 2025, VT-Cosmetics entered the U.S. market by launching its innovative product 'REEDLE SHOT' at over 1,410 Ulta Beauty locations. This marks a significant milestone for the brand, known for its viral product 'Microneedling in a Bottle,' as it makes its first major retail appearance in North America.

About Reedle Shot

At the forefront of this launch is Reedle Shot, a patented skincare treatment designed to mimic professional microneedling results without the need for devices or causing pain. It utilizes biodegradable microneedles sourced from marine sponges, creating micro-channels in the skin to increase the absorption of active ingredients. This unique formula is infused with Centella Asiatica, green propolis, and hyaluronic acid, ensuring impressive results while minimizing irritation.

Jeong Chul, CEO of VT-Cosmetics, stated, "This is one of the first K-beauty microneedling treatments to enter U.S. mass retail. We're excited to present advanced skincare to American consumers, driven by our innovative Korean derm-tech solutions. Our dermatology-focused K-beauty philosophy aligns perfectly with Ulta Beauty's commitment to enhancing skincare, marking the start of a strategic partnership."

VT-Cosmetics' U.S. Expansion

Alongside Reedle Shot, VT-Cosmetics is introducing nine primary products to the U.S. market, including its acclaimed Vegan PDRN Essence, which uses plant-derived PDRN from wild Korean ginseng. This high-performance essence is known to absorb faster than its salmon-based counterparts and is particularly beneficial for individuals with sensitive skin looking for firming and regenerative solutions.

Furthermore, to ease first-time buyers into microneedling, Ulta Beauty will also stock two exclusive starter kits: the Reedle Shot Starter Stick Kit and the Color Reedle Shot Starter Stick Kit. These kits serve as accessible entry points into the K-beauty sphere, perfect for skincare enthusiasts who are new to the brand or the microneedling concept.

Meeting Consumer Demand

The launch of Reedle Shot comes in response to the increasing demand for high-quality, clinic-grade skincare products that can be used at home. The product effectively combines the advantages of microneedling with the convenience of serum application, allowing users to achieve salon-quality results in the comfort of their homes. As consumers seek high-tech solutions that eliminate the hassle of in-office visits, VT-Cosmetics is paving the way for a new category of home skincare solutions.

Having accrued over 100 million organic impressions on platforms like TikTok and YouTube, Reedle Shot is often referred to as 'Microneedling in a Bottle' and has gathered a loyal following across Asia. In Korea, the brand has consistently ranked at the top of beauty retail platforms like Olive Young, while in Japan, its Cica line has led skincare charts across numerous top-notch beauty sites. Globally, VT-Cosmetics has been recognized with over 265 awards from reputable beauty media and retailers.

For more details on VT-Cosmetics and its innovative products, interested customers can visit Ulta's official website.