#Japan #Tokyo #digital advertising #Shirofune #Brand Awareness

Elevating Brand Recognition with Shirofune

Shirofune, based in Chuo-ku, Tokyo, has recently strengthened its digital advertising automation tool aimed at enhancing brand awareness. This development introduces new features for reporting and automatic optimization focusing on reach metrics across various advertising platforms.

As businesses increasingly recognize the demand for brand awareness through digital advertising, Shirofune’s latest enhancements address this need directly. Historically, Japanese digital advertising has leaned heavily towards performance indicators such as clicks, conversions, CPC, and CPA, primarily assessing short to mid-term performance metrics that drive immediate sales. This trend has skewed towards lower funnel results, sidelining upper funnel aspects that also significantly contribute to consumer decision-making processes.

Today, the landscape is changing. Consumers are influenced not just by immediate actions but also by brand recognition and affinity. The shift towards richer advertising formats, such as video, has amplified the necessity for upper-funnel advertising strategies, causing brands to allocate a greater portion of their digital ad expenditure to these efforts.

To meet this growing demand, Shirofune has integrated brand awareness campaigns (upper-funnel ads) with performance-driven ads (lower-funnel ads) to provide comprehensive reporting and optimization. This innovative approach incorporates typical metrics used in brand advertising, like reach and frequency, alongside automated bidding optimizations to maximize these indicators.

Introducing Shirofune

With its motto of enabling "professional-quality advertising operations in just 10 minutes a day," Shirofune stands out as a user-friendly automation tool for advertising operations. Even individuals new to advertising can easily manage ad placement and optimizations through Shirofune’s straightforward interface. The platform not only facilitates ad management but also utilizes AI to analyze and enhance creative content, whether video or static images.

Furthermore, Shirofune allows the integration of data from CRM and eCommerce platforms, enabling ad strategies based on customer lifetime value (LTV). This provides seasoned marketers the tools needed for advanced advertising management, improving overall productivity within advertising-related tasks through extensive automation.

Currently, over 13,000 accounts utilize Shirofune for automated advertising management, ranging from public companies to emerging brands. The tool has found extensive application in aiding companies with their in-house operational needs and has become a foundational system for major advertising agencies.

In 2023, Shirofune has also made strides in international markets, particularly in North America and Australia, where more businesses are adopting the tool. Looking ahead, Shirofune’s founder, Mitsunaga Kikuchi, is set to receive the prestigious ‘GOLD’ award at the 2025 ANA Marketing Technology Innovator of the Year Awards, recognizing his outstanding contributions to the field.

Company Overview

• - Name: Shirofune, Inc.
• - Founded: October 2014
• - Headquarters: 4F Nihonbashi Sorankaku Bldg, 1-8-13 Nihonbashi Honcho, Chuo-ku, Tokyo 103-0023 Japan
• - Website: Shirofune Official Site
• - Related Companies: ShirofuneX, ShirofunePlus, and Shirofune Inc. (U.S. subsidiary)

In summary, Shirofune is not only modernizing the way brands approach advertising but also paving the way for a future where both brand awareness and performance are seamlessly integrated, ensuring businesses can effectively communicate their value to consumers while optimizing their marketing investments.