Leading Beauty Retailer Enhances HR Services with 3CLogic AI Integration for Modernized Support

Enhancing HR Support: A Major Beauty Retailer Teams Up with 3CLogic



In a significant move towards modernizing its internal support systems, a well-known beauty retailer has chosen to integrate 3CLogic's Voice AI and contact center solutions with ServiceNow’s HR Service Delivery (HRSD). This partnership aims to elevate employee experiences and streamline service delivery across the organization.

The Challenge



The retailer, which operates numerous beauty stores nationwide, faced challenges with its outdated on-premise contact center solutions. With thousands of employees spread across various locations, the existing system proved ineffective in addressing the growing demand for swift and intuitive employee support. The retailer recognized the necessity for a modern platform that could not only simplify the support process but also enhance the overall efficiency of its HR interactions.

Why 3CLogic?



3CLogic's AI-powered contact center is designed specifically for ServiceNow, making it an attractive choice for the retailer. According to Denis Seynhaeve, CEO of 3CLogic, this collaboration is centered on reimagining employee support. “Voice remains a foundational communication channel, especially in human resources, where empathy is as important as the speed of service,” Seynhaeve noted.

The integration is crafted to meet the distinct needs of the retailer's workforce, many of whom lack traditional desk settings and require more accessible support options. Key features of 3CLogic’s offering include:
  • - Hands-free Voice Support: Aimed at store associates who are engaged with customers, allowing them to report HR issues without disrupting service.
  • - SMS-Based Communication: Providing a convenient channel for employees to seek support, particularly beneficial for those on the sales floor or away from a desk.
  • - Immediate HR Ticket Updates: Employees can receive real-time updates on their HR requests via voice or SMS, minimizing the time spent away from their duties.
  • - Seamless Integration with ServiceNow: This will improve channel capabilities and optimize the retailer's investment in the ServiceNow platform.
  • - Unified HR Reporting: By merging HR analytics with ServiceNow’s platform analytics, the retailer can gain deeper insights into employee needs and service performance assessments.

Future Enhancements



While the primary focus of this deployment is enhancing the employee experience, the retailer’s foresight includes plans to extend 3CLogic’s AI capabilities to their IT Service Desk using ServiceNow ITSM. This future expansion is expected to roll out in early 2026, which signifies the ongoing commitment to leverage technology for improving employee interactions and operational efficiency.

3CLogic is recognized as a certified Technology and Advanced Platform Build partner for ServiceNow. With a strong commitment to innovation, the company will showcase its latest solutions at ServiceNow’s Knowledge 2026 event set to take place in Las Vegas this May.

About 3CLogic



3CLogic leads the way in transforming customer and employee interactions through its advanced AI-powered cloud contact center solutions, specially designed to enhance CRM and Customer Service Management platforms. The company's offerings enable enterprise organizations to maximize ROI, reduce operational costs, and deliver personalized experiences across IT, employee, and customer service domains. To learn more about their innovative solutions, explore 3CLogic.com.

With such a transformative initiative, the beauty retailer is gearing up to redefine how its employees interact with HR services and support, paving the way for future advancements in workplace efficiency and communication.

Topics Consumer Products & Retail)

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