#Brand Safety #Effectual #Silent Fires

Upcoming Webinar on Silent Fires: Preventing Unseen Brand Risks

Effectual Corporation, led by CEO Tomohiro Tanaka, is set to host an insightful online webinar titled "Preventing Unseen Brand Risks: Silent Fires" on February 12, 2026, at 11 AM (JST). This event, aimed at addressing brand safety and the associated risks stemming from social media and advertising, is free of charge for participants.

Background of the Webinar

In today's marketing landscape, the notion of risk arising from social media and online advertising has gained significant awareness among businesses. However, a more insidious type of risk has emerged—silent fires. These are situations where negative sentiments or doubts about a brand quietly spread without ever igniting a full-fledged crisis, such as:

• - Subtle feelings of discomfort or distrust among consumers
• - Ads appearing in inappropriate or irrelevant contexts
• - Accumulating negative mentions that seem trivial but can undermine brand value over time

Such silent fires can be particularly perilous for industries with stringent regulations, such as consumer products, pharmaceuticals, healthcare, and finance. In fact, many large companies mistakenly believe that not having a public backlash equates to being safe. This mindset can lead to overlooking potential red flags and detrimental developments that silently chip away at brand integrity.

Moreover, the separation of strategies aimed at counteracting advertising fraud from those targeting reputation risk creates a fragmented approach that hinders comprehensive brand defense.

Webinar Overview

During this webinar, we will delve into the hidden impacts of negative reputation and advertising quality issues on a company's overall value, utilizing data and case studies to shed light on:

• - The reality of silent fires and their progression
• - A consolidated view of advertising quality (ad fraud) and reputation risk
• - Efficient monitoring strategies for Social Media/Web mentions to facilitate informed decision-making
• - Visualization techniques for risk that can be used in communications with executives

The primary goal is to provide actionable insights that enable organizations to foster a proactive approach—creating an environment where crises are preemptively mitigated rather than reactively addressed.

Event Details

• - Date and Time: February 12, 2026, 11:00 AM – 12:00 PM (JST)
• - Archive Streaming: Available on February 13, 2026, and February 19, 2026
• - Format: Online Session
• - Participation Fee: Free (Registration Required)
• - Hosted by: Effectual Corporation
• - Registration Link: Register Here

Featured Speaker

Yosuke Watanabe

Executive Officer, CSO with a background in consulting for Web risk management at Effectual, has previously supported about 700 clients across various industries. His expertise includes corporate communication strategies and marketing support. Since August 2022, he has successfully held the position of Executive Officer.

About Effectual Corporation

• - Representative: Tomohiro Tanaka
• - Location: 3-4-7 Minami Aoyama, 5F, No. 7 SY Building, Minato-ku, Tokyo
• - Established: November 25, 2014
• - Capital: ¥450,298,060
• - Business Services:

- Reputation risk management strategies for online presence
- Monitoring tools like "Mimamorn" for crisis risks
- Advertising review guidelines and compliance support
- SaaS solutions for managing online reviews and maximizing foot traffic through