#USA #New York #Awards #American Kennel Club #canine welfare

AKC's Award-Winning Campaign

The American Kennel Club (AKC), a long-standing authority in promoting canine well-being, has achieved remarkable recognition for its national brand campaign titled "Everything We Do, We Do for Dogs". Garnering a total of 14 prestigious awards, including 6 Telly Awards and 8 Communicator Awards, this campaign showcases the organization's unwavering commitment to enhancing the lives of dogs and their owners across the nation.

Award Achievements

The campaign received accolades in multiple categories, honoring excellence in creativity and impactful messaging. The Telly Awards recognized AKC’s work in various segments, including Gold for promotional video and editing, alongside Silver and Bronze in non-profit and voiceover categories, respectively. Likewise, the Communicator Awards celebrated achievement across disciplines, including excellence in video features, visual appeal, and various crafting elements.

These awards are not just a testament to the creative vision behind the campaign but also represent the deep-rooted mission of AKC to promote responsible dog ownership and advocate for canine health.

The Campaign’s Vision

Launched in 2025, "Everything We Do, We Do for Dogs" is more than a marketing campaign; it’s a manifestation of the AKC’s dedication to dog welfare. The campaign was developed in collaboration with Leap Group, a creative agency known for impactful brand strategies. Through an array of digital, social, and broadcast channels, the campaign resonates profoundly with dog lovers, instilling a sense of community and responsibility among current and future generations of dog owners.

Gina M. DiNardo, President and CEO of the American Kennel Club, expressed pride in the recognition stating, "These awards are a powerful recognition of both the creative vision behind the campaign and the meaningful work we do every day to protect and celebrate dogs." This highlights the AKC's dual focus on creativity in messaging, secured by a solid foundation of responsible advocacy in dog ownership.

Campaign Highlights

The campaign includes poignant messaging about the joy dogs bring into people’s lives while reinforcing the importance of health, training, and adequate care. This multifaceted approach aims to elevate the AKC's voice and highlight its critical role in providing resources and support for both dog owners and dogs alike. By focusing on elements that resonate with pet lovers, the campaign successfully strengthens the bond between the AKC and the broader community.

In addition to the awards, the campaign's momentum continues to build, stirring engagement among fans and promoting the overall welfare of dogs. As the digital landscape evolves, so too does the strategy behind communicating these vital messages, ensuring they remain relevant and impactful.

Conclusion

The achievements of the AKC's campaign not only invigorate the organization's efforts but also mark a significant moment in recognizing the work put into advocating for canine welfare. The awards received underscore the importance of innovative communication in non-profit ventures, particularly those that serve a passionate and dedicated community like dog lovers.

For further information and to view the award-winning campaign, please visit AKC's official site. Since its establishment in 1884, the AKC has dedicated itself to maintaining the integrity of its dog registry and championing purebred dogs as beloved family companions.

As we celebrate this remarkable achievement, we are reminded of the vital work still to be done in promoting the happiness and health of all dogs, ensuring that the message of love for man's best friend continues to thrive across the nation.